Global B2B Product Marketeer & Content Strategist

Stegmann Belgium (BVBA)

Antwerpen

On-site

EUR 50,000 - 70,000

Full time

6 days ago

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Job summary

Stegmann Belgium (BVBA) zoekt een hands-on B2B-marketeer die complexe, technische producten kan vertalen naar heldere verhalen en sterke commerciële kansen. Je vertaalt marketingprioriteiten naar een duidelijke planning met acties en deadlines.

Je ontwikkelt productplannen, positioneringen en proposities op basis van klant-, markt-, concurrentie- en technologie-inzichten en interviewt klanten om hun verhaal te vertalen naar customer success stories, content voor diverse kanalen en commerciële

Qualifications

Bachelor- or related degree required or preferred.
Experience in product marketing, content marketing or B2B marketing.
Experience in a technical or international environment is a strong plus.
Excellent communication and coordination with diverse stakeholders.
Experience with digital marketing, content management, social media and analyzing marketing results.

Responsibilities

Translate marketing priorities, sales targets and business needs into a clear plan with concrete actions and deadlines.
Develop product plans, positioning and propositions based on customer, market, competitor and technology insights.
Interview customers and turn their stories into customer success stories and commercial content.
Create and coordinate technically accurate, engaging content for websites, newsletters, LinkedIn, blogs, press releases, brochures and mailings.
Build relationships with relevant trade media and actively use editorial and paid publication opportunities.
Organize and promote trade shows, events and demo days, including communications, invitations, materials and internal alignment.