Digital media buyer

Cartel; Limburg; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid work from Hasselt office

Competitive salary plus benefits

Ongoing training opportunities

Variety of exciting clients

Job summary

Cartel Agency in Hasselt, Belgium is seeking a Media Strategist to turn strategy into a strong media plan and present it with clarity to clients. You will be the face of the media team, both internally and with clients, and you will track data in real time to optimize campaigns until targets are met.

With a focus on data-driven reporting, you will create insightful evaluations of what’s working and what isn’t, while staying ahead of trends in media, AI, and user experience.

Qualifications

• At least 3 years of experience in advertising or marketing.
• Proficient in Google Ads, Meta, LinkedIn and Data Studio.
• Solid SEO understanding and knowledge of tag management and conversion tracking; Google Search Console is a bonus.
• Independent worker who also supports teammates and raises the bar.
• Willing to push back on clients when needed and stand by your numbers.

Responsibilities

• Turn strategy into a strong media plan and present it clearly to the client.
• Be the face of our media team, both internally and with clients.
• Track data in real time and fine‑tune campaigns to hit targets.
• Create reports showing performance and areas for improvement.
• Stay ahead of developments in media, AI, and UX.

Skills

Strategic planning

Client facing

Budget optimization

Tools

Google Ads

Meta (Facebook)

LinkedIn

Data Studio

Job description

• You start from the strategy and turn it into a strong media plan, which you present to the client with clarity and conviction.
• You’re the face of our media team, both internally and with clients.
• You’re analytically sharp and get the most out of every budget. You track data in real time and fine-tune campaigns until targets are met.
• You create the reports that show clients what’s working and what isn’t. And you challenge other specialists to raise the bar together.
• You keep up with the latest developments in media, online and offline. AI and user experience? Old news for you.
• You have at least 3 years of experience in advertising or marketing.
• Google Ads, Meta, LinkedIn and Data Studio hold no secrets for you, but you also recognise that TV, radio and out-of-home play a major role in long-term success.
• You have a solid understanding of SEO and know how tag management and conversion tracking work. Experience with Google Search Console is a nice bonus.
• You know what AI can do today and keep an eye on the trends.
• You work independently, but never alone. You support your colleagues and make the team stronger.
• A campaign that’s stalling, an unhappy client or three deadlines on the same day? No stress: you keep the overview and find the solution.
• You’re not afraid to push back on a client when needed, and you stand by your numbers.
• A full-time role in a growing, trendsetting agency
• Hybrid working from our head office in Hasselt: 3 days in the office and 2 work‑from‑home days you can schedule flexibly
• A competitive salary with matching benefits
• Training to keep developing your skills
• Plenty of variety and a wide range of exciting clients

Cartel Agency is the creative lead agency of Friends of Cartel, a collective of six independent specialist agencies, each excelling in their own field. At Friends of Cartel, a strategist sits at the table with a media specialist, a PR expert and a digital architect. Not because it’s required, but because it makes the work better. That’s compound creativity: work that is greater than the sum of its parts and that genuinely moves brands forward. Friends of Cartel has offices in Hasselt, Leuven and Antwerp.