Digital Marketer

Unilin; Desselgem; Sur place; EUR 42 000 - 65 000; Plein temps

Résumé du poste

Unilin is a fast-growing, globally active group in interior design and construction materials. As Digital Marketing Coordinator you will develop, execute and optimise digital initiatives across web, email, social and paid channels to support Unilin’s marketing and commercial objectives for the Insulation division.

You will lead campaigns end-to-end, manage budgets with internal stakeholders and external partners, and collaborate with country marketeers, the webmaster and the external agency.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications or a related field.
• Minimum 3 years of experience in digital marketing or performance/content-driven roles.
• Experience in campaign management across multiple digital channels.
• Solid understanding of content marketing, marketing automation and analytics.

Responsabilités

• Contribute to the development of Unilin’s digital marketing strategy and translate into annual and campaign plans across digital channels (web, email, social, paid).
• Lead the execution of digital campaigns with input from marketing coordinators regarding product groups and local market context.
• Evaluate digital campaign performances and allocate budget with internal stakeholders and external agencies.
• Lead and participate in projects such as lead generation and lead nurturing in collaboration with sales and IT.

Connaissances

Digital marketing

Campaign management

Content marketing

Marketing analytics

Budget management

Stakeholder management

International exposure

Fluent English

Formation

Bachelor’s or Master’s degree in Marketing or related field

Description du poste

Your future job

As Digital Marketing Coordinator, you are responsible for developing, executing and optimising digital marketing initiatives that support Unilin’s marketing and commercial objectives for the Insulation division. You play an active role in shaping the digital marketing strategy, manage digital campaigns end‑to‑end and contribute to budget planning and performance steering. You operate with a high degree of autonomy, while collaborating closely with the country marketeers, the webmaster and the external digital marketing agency, and act as a hands‑on digital expert within the marketing organisation.

Responsibilities

• Contribute to the development of Unilin’s digital marketing strategy in line with business priorities and marketing strategy and translate those into concrete annual and campaign plans across digital channels (web, email, social, paid)
• Lead the execution of digital campaigns with input from marketing coordinators regarding product groups and local market context
• Evaluate digital campaign performances and allocate budget accordingly together with internal stakeholders and external marketing performance agencies
• Lead and participate in projects such as further development of lead generation, lead nurturing, etc in collaboration with internal stakeholders such as the sales organization and IT

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communication or a related field
• Minimum 3 years of experience in digital marketing or performance/content‑driven roles
• Experience in campaign management across multiple digital channels
• Solid understanding of content marketing, marketing automation and analytics
• Experience working with digital budgets and external agencies
• Strong organisational, analytical and stakeholder management skills
• Experience within an international organization with multiple product groups is a plus
• Fluent in English, other European languages are a plus

What can you expect?

Unilin is a fast‑growing, profitable and bustling group that is active internationally. Innovation is our driving force. Investing in people, technology and sustainable entrepreneurship is characteristic of our culture. Unilin thrives thanks to a team of colleagues that pride themselves on professionalism and entrepreneurship. In exchange for your expertise, creativity and dynamism, Unilin offers an attractive salary supplemented with fringe benefits, career opportunities, challenges abroad and a wide range of training options.

Who are we?

Unilin is a worldwide leader in interior design and construction materials. Our floors, (decorative) panels, insulation solutions and technologies can be found in the homes and workplaces of millions of people and public spaces around the world. Our team of 8600 passionate employees across 105 locations in multiple countries aims to improve people's quality of life by launching new innovations and constantly pushing boundaries. Our commitment to excellence and extensive know-how enable us to make beautiful, sustainable products of the highest quality. And our efforts are rewarded: together we realised a €3.1 billion turnover in 2022. We are also proud to be a part of Mohawk Industries, the global market leader in flooring with a $11.6 billion turnover and 41,000 employees.