Digital Adoption Architect — Scalable B2B SaaS (Equity)

Lightspeed Commerce; Oost-Vlaanderen; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Equity options

Pension plan contributions

Training opportunities

Health and wellness credit

Volunteer time off

Employee networks and clubs

Enhanced parental leave

Résumé du poste

Lightspeed Commerce seeks a Product Adoption Strategist to join the Adoption team within the Launch and Customer organisation in EMEA. You will own the adoption strategy, hypotheses, experiments and implementation for scalable, digital-first campaigns that increase feature penetration across the customer journey.

You will work with Product, Product Marketing, Data, Education, Launch and Account Management to design journeys, optimize tools, and drive deeper product usage for specific features or

Qualifications

• 3-5 years of experience in Digital Customer Success, Growth or Customer Marketing, Product Enablement, or a similar function within a B2B SaaS company.
• Experience using customer usage data to identify gaps and develop programmatic strategies that drive behaviour change.
• Strong working knowledge of Digital Adoption Platforms and marketing automation tools.
• Experience refining digital content that turns technical workflows into clear, engaging guidance.

Responsabilités

• Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.
• Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance.
• Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria).
• Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities.
• Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs.
• Own the configuration and optimization of ChurnZero, Fin, and Heap for tech-touch journeys, in collaboration with internal systems teams.
• Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance.

Connaissances

Digital Adoption Platforms

Marketing automation

Cross-functional collaboration

Data analysis

Outils

Pendo

WalkMe

Intercom/Fin

HubSpot

ChurnZero

Description du poste

Lightspeed Commerce seeks a Product Adoption Strategist to join the Adoption team within the Launch and Customer organisation in EMEA. You will own the adoption strategy, hypotheses, experiments and implementation for scalable, digital-first campaigns that increase feature penetration across the customer journey.

You will work with Product, Product Marketing, Data, Education, Launch and Account Management to design journeys, optimize tools, and drive deeper product usage for specific features or