Content & Social Media Specialist

Unilever; Ukkel; Hybride; EUR 40 000 - 55 000; Plein temps

Résumé du poste

A leading global consumer goods company is seeking a Content & Social Media Specialist in Brussels. The role includes managing e-commerce content, optimizing digital marketing strategies, and planning social media campaigns. Candidates should demonstrate strong project management skills and effective communication abilities, preferably with knowledge of content management systems and graphic design tools. This hybrid position offers an opportunity to be part of a dynamic marketing team, with an emphasis on innovation and personal growth.

Prestations

Hybrid work model

Diversity and inclusion initiatives

Qualifications

• Entrepreneurial mindset for managing product edits and campaigns.
• Proficient in creating content in English with additional languages preferred.
• Strong ownership for successful project launches.

Responsabilités

• Manage onsite product edits and e-commerce content.
• Optimize website for SEO, UX/UI, and A/B testing.
• Handle social media planning and strategy for campaigns.

Connaissances

Project management

SEO best practices

Social media management

Data analysis

Effective communication

Outils

Content Management Systems (CMS)

Canva

Adobe Photoshop

Description du poste

Join us as Content & Social Media Specialist

As the Content & Social Media Specialist Belgium, you will be part of the Benelux Digital Marketing Team and report to the Digital Marketing Manager Benelux. In a nutshell, you are responsible for managing and optimizing onsite and e‑commerce content, overseeing campaign and website enhancements, and coordinating both organic and paid social media as well as performance marketing activities. You will work closely with cross‑functional teams to ensure brand consistency, drive digital innovation, and deliver engaging experiences for our audience across multiple channels.

You have a passion for growth and efficiency using data and insights. You can think in a creative and commercial way while understanding analytics and dashboarding. By doing this you can connect business goals with technology and data development.

In addition, you bring strong project management skills, attention to detail and the ability to juggle multiple priorities in a fast‑paced environment. You are adept at writing and editing compelling content tailored for diverse platforms and have a keen understanding of SEO best practices and social media trends. Excellent communication and stakeholder management abilities are essential, as is proficiency in relevant marketing tools and platforms. Experience with content management systems (CMS), basic graphic design, and video editing is a plus. You are proactive, adaptable and eager to continuously learn and stay ahead in the ever‑evolving digital landscape. You’ll be part of a team that believes in doing work that matters – for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

Key Responsibilities

• Onsite Content & Ecommerce Management
  • Onsite product edits (webshop manager): manage delistings, change packs, product launches and recipe changes on our UFS.com website (Unilever Food Solutions).
  • Onsite campaign edits (campaign manager):
    • Etalage homepage, campaign messages, banner planning
    • Event related landing pages & forms
  • Website optimisation (SEO, UX/UI, A/B testing) – in collaboration with the Global Digital Marketing Team.
• Social Media & Performance Marketing
  • Unpaid Social: planning & creation of Facebook & Instagram pages of UFS Belgium, Chef Wesley and Chef Brent.
  • Paid Social (META): briefing & feedback on agency strategies.
  • Search Engine Advertising – SEA (Google Ads): briefing & feedback on agency strategies.

Required Qualifications

• Entrepreneurial mindset – crucial for managing product edits, campaigns, and testing new ideas.
• Effective communicator – needed for working with digital teams and agencies.
• Ownership – responsible for successful launches and solutions.
• Commercial, strategic, and growth-oriented – drives campaign success and website optimisation.
• Eager to challenge norms and try new approaches – vital for ongoing improvements.
• Business savvy, linking data/IT with market needs – important for briefing agencies and aligning strategies.
• Clear objectives and deliverables – supports tracking and reporting.

Preferred Qualifications

• Fluent in English, plus Dutch and/or French – needed for market and team collaboration.
• Test & learn attitude – essential for A/B testing and performance analysis.
• Lifelong learner – ensures you stay current with digital trends.
• Appreciation for food – aligns with company culture.
• Proficient in design software such as Canva or Adobe Photoshop – valuable for creating and editing visual assets for campaigns and website content.

Always include your CV in English. If the job needs another language, you can also add your CV in that language.

Additional Information

Work location

• Hybrid – Brussels, Belgium

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.