Content Marketeer

Platform Parts; Waregem; Remote; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Bike leasing

48 ADV hours

Autonomy to shape content

Onboarding

Salary package

Flexible hours

Wellbeing program

One day WFH per week

Job summary

Platform Parts, part of the Vertimac Group, is seeking a Content Marketeer to drive our online presence from our Waregem base. You’ll own content strategy, publish blogs and landing pages, and optimize for Google and AI search results.

You’ll pace content across the website, promotions, and social channels in a structured, data-driven way. You’ll write clearly in Dutch and English, with some French review of existing texts.

Qualifications

• Bachelor's degree in marketing, communications or a related field.
• At least three years' experience in content or digital marketing.
• Experience in a B2B or technical environment is a plus.
• Excellent Dutch and English writing; French review ability.

Responsibilities

• Own and shape the content strategy and channels.
• Write blogs and landing pages with technical expertise.
• Improve Google visibility with SEO, meta tags and links.
• Manage website content, promotions and calendar.
• Create content for social media and explore new platforms.

Skills

Content marketing

Digital marketing

SEO

Dutch/English writing

French review

Data-driven

Project management

Education

Bachelor's degree in marketing, communications or related field

Tools

Ahrefs

Google Analytics

Google Search Console

Job description

Joysticks, filters and hydraulic pumps for aerial work platforms. Not exactly the most exciting products in the world. But do you see the challenge in finding creative ways to market them? Then you might be exactly who we're looking for.

Platform Parts is an international specialist in spare parts for aerial work platforms and part of the Vertimac Group. Every day, more than 100 parcels leave our warehouse in Waregem, heading to customers in over 80 countries. As our Content Marketeer, your job is to make sure those customers can find us online too. You'll work across the Vertimac Group, with a particular focus on Platform Parts.

Your main responsibilities

You take ownership of our content. You help decide what we write about, how we publish it and which channels we use. With Google Analytics and Google Search Console, you track performance and adjust our approach where needed.

You write blogs and landing pages based on conversations with our in-house experts. You turn their technical knowledge into clear, engaging and persuasive content.

You make us easier to find on Google and through AI. You optimise titles, meta tags and internal links, helping Platform Parts appear in search results and in answers from AI assistants such as ChatGPT and Claude.

You manage all content on our website, making sure everything stays up to date, from product information to our monthly promotions.

You manage our content calendar and plan ahead so our designer has enough time to prepare the visuals.

You create content for our existing social media channels and explore other platforms that could help us reach a wider audience.

What we expect from you

You have a bachelor's degree in marketing, communications or a related field, along with at least three years' experience in content or digital marketing. Experience in a B2B or technical environment is a plus.

You know your way around SEO. You're comfortable using SEO tools such as Ahrefs, Google Analytics and Google Search Console. Knowledge of SEA is an advantage.

You're a skilled writer who can produce clear, accurate content in both Dutch and English. Your French is good enough to review and improve existing texts.

You're analytical and organised. You use data to guide your decisions and aren't afraid to make them. You plan ahead, pay attention to detail and keep things moving, even when urgent requests come in.

You're curious about technical subjects. A hydraulic pump doesn't put you off. You enjoy getting to grips with technical topics and asking our experts the right questions.

You're pragmatic and know how to make smart use of AI. You'd rather publish something today and improve it tomorrow than wait endlessly for perfection. You use tools like ChatGPT or Claude to work faster and more consistently.

What you can expect from us

Bike leasing plan

48 ADV hours

Room to make your mark: You'll have plenty of autonomy and the opportunity to help build our content strategy from the ground up. As you grow in the role, so will your responsibilities.

Thorough onboarding and training: You'll work closely with our purchasing, sales and service experts to develop a solid understanding of our spare parts and machines.

An attractive salary package: We'll be happy to discuss your salary with you personally.

Flexible working hours: From Monday to Thursday, you work 8 hours and 15 minutes per day, and just 6 hours on Fridays. You can start your day anytime between 07:30 and 09:00, so your weekend always starts early.

A focus on your wellbeing: You'll benefit from a bike leasing plan, free fruit at the office and ergonomic office furniture.

One day working from home per week, once you're fully up to speed in your role.