Brand & Digital Communication Manager

Profirst; Rixensart; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

Profirst is a Brussels-based independent brand experience agency seeking a Brand & Communication Manager to craft Profirst’s voice, content and external presence. You will own brand strategy, write and edit content, and lead communications across digital channels, events and PR.

The role combines strategic and hands-on work, with travel to Paris for key events. The role emphasizes practical production, editorial discipline and brand leadership, with measurable outcomes in visibility and

Qualifications

• Minimum 3 years of experience in brand marketing, brand strategy or communications.
• Proven ability to own brand voice and editorial line.
• Strong writing, editing and production capabilities across formats.

Responsabilités

• Own branding strategy, voice, and editorial line across touchpoints.
• Produce and edit content for website, social, PR, newsletters and campaigns.
• Lead external presence: conferences, panels, press, partnerships.
• Coach internal leaders on external posture and personal branding.
• Track brand metrics and impact on awareness and growth.

Connaissances

Brand strategy

Spokesperson presence

Content writing

Digital marketing

AI tooling

Leadership

French fluent

English fluent

Description du poste

Brand voice, communication & growth — for Profirst itself

Location: Rixensart. Occasional travel to Paris and key events.

Contract type: Permanent, full-time

Seniority: min 3 years of experience

ABOUT PROFIRST

Profirst is an independent brand experience agency, headquartered in Brussels with an office in Paris, active internationally for more than 30 years. We design and produce brand experiences for the most discerning houses in luxury, premium automotive, beauty, fashion, and lifestyle. Pop-ups, international press launches, immersive showcases, dynamic driving experiences, curated dinners, lifestyle activations. Our formats vary, our standard does not. We turn occasions into lasting impressions.

Clients come to us for the precision and refinement of our delivery. Now we want the same precision and refinement on how we talk about ourselves.

THE ROLE

We are looking for a Brand & Communication Manager, a brand builder who can own how Profirst is seen, heard, and talked about.

Someone who runs our communication with the same standard we apply to our clients’ work. Someone who can hold a room as our spokesperson, write a manifesto by Monday and design a campaign by Friday. Someone who is just as comfortable close to the ground: producing the content themselves, not briefing someone else to do it. Someone who translates the brand voice set by our Executive Creative Director into a recognisable, recurring editorial line. Someone who watches the industry from above, identifies where it is going, and helps us stay ahead of it.

This is not a pure business development role. It is a brand role, both strategic and operational, with business outcomes as a measure, not as the centre of gravity.

MISSION

Three things to own — and one to embody.

Four areas of focus

• Brand strategy & voice: clarifying and steering Profirst’s positioning, voice, and editorial line. Defining how we look, sound and feel, externally and internally, and keeping every touchpoint aligned with that same brand territory.
• Communication & content: owning all of our external communication. Digital, social, content, case studies, website, PR. Hands-on, not supervisory. Write the captions, edit, publish, finish. Same standard as the work we produce for clients.
• Innovation & growth thinking: trend-watching, identifying growth opportunities, running the “innovation lab” thinking that keeps Profirst ahead of the curve.
• Brand ambassador: being the face and voice of Profirst when we go to market: conferences, panels, press, partnerships, juries, key client moments.

SCOPE AND RESPONSIBILITIES

Brand strategy & voice

• Owning Profirst’s positioning, brand architecture, manifesto and editorial line: written, visual, behavioural.
• Defining and steering how we present ourselves: agency presentation, case studies, website, brand book.
• Working in close partnership with the ECD on the conceptual and visual identity of Profirst itself.
• Ensuring brand consistency across all touchpoints: communication, business dev, HR, internal culture.

Communication & content

• Owning Profirst’s communication strategy, calendar and execution end-to-end.
• Driving the website redesign, the social media presence, the content strategy, the case studies, the newsletters. All fed from the same content engine, so every format speaks with one voice.
• Owning audience growth: formats, social SEO, trends, collaborations, and active community management.
• Tracking and reporting monthly on the metrics that matter, always steering the plan toward growth.
• Managing PR, partnerships, industry presence, key activations for the agency.
• Producing, yourself and with the team, decks, narratives, manifestos, campaigns, talks. You write, you edit, you finish.
• Building and managing relationships with journalists, partners and industry voices.

Brand ambassador & external presence

• Representing Profirst externally: conferences, panels, juries, industry events, key client meetings.
• Building a personal brand presence (LinkedIn, talks, written content) that amplifies Profirst’s voice.
• Coaching key internal leaders on their external posture and personal branding.
• Owning Profirst’s image whenever we are in the room, what we say, how we look, what we leave behind.

Innovation & growth thinking

• Running active trend-watching: industry shifts, new formats, emerging audiences, technology, AI, cultural movements.
• Identifying and prioritising growth opportunities: new offers, new segments, new partnerships, new geographies.
• Sharing insight regularly with the leadership team and the wider agency.
• Coordinating with Business Development on lead generation, pipeline opportunities and inbound campaigns, without owning the sales pipeline itself.

Profirst standards

• Active use of AI tools available in the agency, integrated in your workflows to gain quality, speed and scale.
• Contribution to the continuous improvement of Profirst’s standards and ways of working.
• Cultural curiosity and active benchmarking: bringing inspiration in from inside and outside the industry.

Client content support (secondary)

• Lend social and editorial expertise to client projects when useful (social-first content concepts, platform know-how, capture-during-event thinking) in support of the Studio, without this becoming the core of the role.

HOW SUCCESS WILL BE MEASURED

This role is measured on brand, marketing and business outcomes — together.

• Brand: awareness, sentiment, share of voice in our target segments.
• Marketing: qualified leads, registrations, website traffic.
• Business: revenue influenced, pipeline contribution, account opening assists.
• Consistency: a published, respected editorial calendar: no gaps, on-brand every time.

IDEAL PROFILE

Background

• Minimum 3 years of experience in brand marketing, brand management, communication or brand strategy, ideally with exposure to luxury, lifestyle, fashion, beauty, design or premium hospitality.
• Ideally from a top-tier consumer brand environment or a top-tier brand consultancy / communication agency.
• Demonstrated track record of growing brand presence with measurable outcomes — awareness, share of voice, engagement, pipeline contribution.
• Strong general culture, cultural capital and aesthetic judgement — knows the codes of luxury, the codes of comm, and the broader cultural conversation.
• Education from a top-tier institution preferred. International exposure highly valued.

Skills

• Brand strategy. Comfortable formulating positioning, manifesto, voice, narrative — and translating them into a brand architecture that holds together.
• Communication craft. Writing, editing, deck-building, social, content. You can do them yourself, not just supervise. Comfortable with production basics: shooting and editing short-form video (Reels, TikTok).
• Digital & marketing fluency. Website, social, SEO, content distribution, email, paid amplification, analytics. You know the toolbox even if you don’t do all of it personally.
• Brand & marketing KPIs. Comfortable with awareness, sentiment, share of voice, leads, traffic, engagement, social growth, SEO, revenue influenced and pipeline contribution. You understand what each number means and act on it.
• Spokesperson presence. Comfortable on stage, on camera, on panels, on record. Calm, articulate, on-brand.
• Trend & innovation thinking. Reads the world, identifies signals, turns them into opportunities and brings the rest of the agency along.
• Cross-functional leadership. Studio, Business Development, HR, leadership — all aligned on the brand narrative without you having to repeat yourself.
• AI. Active use of the AI and digital tools available in the agency to gain quality, speed and scale.
• Languages. Full fluency in French and English required. English mother tongue or near-native level highly preferred. Dutch is a plus.

Posture

• Brand-driven. The standard you apply to Profirst is the standard we apply to our clients.
• Hands-on. Writes the deck, writes the post, writes the speech. Doesn’t just brief someone else to.
• Autonomous. Owns the brand like a founder owns a product, without waiting to be asked.
• Curious. Watches, reads, attends, asks. Brings the world in.
• Articulate. Speaks well, writes better.
• Forward-looking. Not nostalgic about the agency we were; obsessed with the agency we are becoming.
• High personal standards. In everything visible: presence, posture, finish, taste and timing.

WHAT WE OFFER

• A role at the heart of Profirst’s next chapter. Direct partnership with the GM and CEO.
• A blank-canvas opportunity: rebuilding how Profirst talks about itself, top to bottom.
• High agency, high impact. You set the brand vision and you run with it.
• A talented Studio and a strong internal team to amplify your thinking.
• An international, multilingual, demanding and warm environment.