AI Marketing Agentic Lead

Crosscast; Brussel Hoofdstad; Hybride; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Crosscast in Brussels seeks an AI Marketing Strategist to lead the adoption and business implementation of AI-powered marketing across the digital ecosystem, translating AI technology into measurable impact on performance, productivity and customer journeys.

You will build AI capabilities for content discovery and optimization, develop AI agents with internal/external partners, and shape the GEO strategy to improve AI-driven discoverability and citations.

Qualifications

• Minimum 15 years of experience in digital marketing or related fields.
• Experience in AI product management and change/adoption management.
• Strong knowledge of SEO, GEO, paid media and analytics.
• Familiar with LLM fundamentals and prompt engineering, RAG and AI evaluation frameworks.
• Experience with AI agents and workflow orchestration.
• Familiarity with AI visibility metrics (brand mentions, AI voice share, citations).
• Digital transformation experience; finance/financial products a plus.

Responsabilités

• Build and evolve AI capabilities to help teams optimize website content and translate needs into product requirements.
• Identify, develop and scale AI agents to improve marketing performance and productivity.
• Define and execute GEO strategy: monitor AI-driven brand visibility and content gaps.
• Evaluate emerging AI capabilities and build business cases for adoption.
• Measure adoption, productivity and performance impact; iterate based on feedback.
• Drive stakeholder alignment across marketing and communications teams.

Connaissances

SEO

GEO

Paid media

Digital content strategy

Customer journeys

Conversion optimization

Marketing analytics

LLM fundamentals

Prompt engineering

RAG

AI evaluation frameworks

AI agents

Workflow orchestration

Brand metrics

Stakeholder management

Cross-functional leadership

Description du poste

For the digital marketing team of a financial institution in Brussels, we are looking for an AI Marketing Strategist. You lead the adoption and business implementation of AI-powered marketing capabilities across the digital ecosystem, translating AI technology into measurable impact on performance, productivity and customer journeys.

What are your main responsibilities?

• You build and evolve AI capabilities that help teams discover, understand, optimise and manage website content: prioritising use cases, translating marketing needs into product requirements, building the roadmap and value cases.
• You identify, develop and scale AI agents that improve marketing performance and productivity, in collaboration with paid media experts, internal AI teams and external agencies.
• You define and execute the Generative Engine Optimization (GEO) strategy: monitoring brand visibility in LLMs, identifying content gaps and improving discoverability and citations within AI-generated answers.
• You evaluate emerging agentic AI capabilities, define implementation priorities and build the corresponding business cases.
• You measure adoption, productivity and performance impact, and continuously adjust based on user feedback.
• You drive stakeholder alignment and adoption across the marketing and communication teams.

Who are we looking for?

• At least 15 years of experience in digital marketing, martech or digital experience.
• Experience in AI product management: use-case identification, roadmap management, business case development, change and adoption management.
• Strong knowledge of SEO, GEO, paid media, digital content strategy, customer journeys, conversion optimisation and marketing performance analytics.
• Solid understanding of LLM fundamentals, prompt engineering, RAG, AI evaluation frameworks, AI agents and workflow orchestration.
• Familiar with AI visibility metrics such as brand mention rate, AI share of voice, citation rate and AI referral traffic.
• Analytical and data-driven: you interpret web, search, campaign and experimentation data and turn it into decisions.
• Strong in stakeholder management, structured, with a helicopter view and leadership in cross-functional initiatives.
• Experience in digital transformation and familiarity with financial products are a plus.

Practical

• Start: September 2026
• Duration: 4 months (extendable)
• Regime: full-time, 50% on-site
• Location: Brussels
• Languages: fluent in Dutch or French, fluent in English