Website and Digital Content Manager

Australian Library and Information Association; Canberra; On-site; AUD 80,000 - 100,000; Full time

Job summary

The Australian Library and Information Association is seeking a Website and Digital Content Manager to enhance their online presence and engage with stakeholders. This role involves managing content across various platforms, ensuring accessibility, and analyzing performance metrics to inform strategies. Candidates should have extensive experience in website management, social media, and content creation.

Qualifications

• At least three years' experience in website development and management.
• Experience with WordPress and HTML.
• In-depth knowledge of social media platforms.

Responsibilities

• Lead content development for member communications including newsletters and social media.
• Maintain and develop ALIA's website to enhance user experience.
• Analyze social media performance to drive improvements.

Skills

Website development

Content management

Social media management

Writing and editing

SEO

Analytical skills

Education

Qualifications in communications or website development

Tools

WordPress

HTML

cPanel

Job description

The Australian Library and Information Association (ALIA) is the national organisation representing the Australian library and information services sector. Together we seek to empower the sector through the development, promotion and delivery of quality library and information services to the nation, through leadership, advocacy and mutual professional support. Membership of ALIA is open to everyone: people working in the sector, qualified librarians and library technicians, professionals from other disciplines, people who share our values, libraries, library suppliers and other stakeholders.

POSITION PURPOSE

The Website and Digital Content Manager works as part of the Communications team under the supervision of the Director, Communications & Engagement.

You will lead content development for member and external stakeholder communications including our e-newsletters, website, and social media.

You will maintain and develop ALIA’s website, finding optimal ways to present information that enhances user experience, supports organisational goals, and drives engagement.

You will work closely with colleagues and the broader sector to identify current issues and areas of interest to create meaningful and relevant content for our audiences.

You will have strong writing and editing skills with an ability to craft content for our diverse audience groups.

KEY RESPONSIBILITIES

Ensure all content on the ALIA website is kept up to date, easy to find, navigate, and remains in line with brand guidelines and Web Content Accessibility Guidelines.

Create, schedule, and manage engaging content across ALIA’s social media platforms focused on LinkedIn, Instagram, and Facebook.

Curate and distribute our fortnightly e-newsletter ALIA News and monthly e-newsletter CPD Digest

Analyse social media performance to gauge engagement levels and effectiveness and drive continuous improvement.

Other duties as required.

KNOWLEDGE, SKILLS, ATTRIBUTES, EXPERIENCE AND QUALIFICATIONS

At least three years' experience in website development and management

Working experience with WordPress and HTML

In-depth knowledge of major social media platforms (e.g., Facebook/Meta, Instagram, and LinkedIn), with an ability to tailor content and campaigns to suit the demographics, behaviours and communication norms of each audience.

Exceptional organisational skills and attention to detail.

Proficiency in analysing social media metrics and insights to evaluate campaign performance, understand audience behaviour, and inform future strategies.

Excellent writing, editing and verbal communication skills.

Ability to work as part of a team and be accountable for responsibilities relating to the role.

Experience in or knowledge of the libraries, museums or archives sector.

Knowledge of engagement management systems including IMIS and Higher Logic.

Good understanding of Search Engine Optimisation (SEO) to increase visitors to ALIA’s website and raise awareness about the work of the sector.

Qualifications in communications or website development.

Experience using cPanel for domains and zone records.

Please respond with your CV and a short covering letter addressing your experience to Liz Bradtke, Director Communications and Engagement to [e-mail] by 27th June 2025.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Digital Content Manager? Which of the following content management systems (CMS) do you have experience with? Have you worked in a role which requires HTML development experience? Do you have experience with Search Engine Optimisation (SEO)?

Advertising, Arts & Media

ALIA is an association made up of many enthusiastic individuals including our members, staff and Board of Directors. View the ALIA Honours Board to find out about the men and women who have helped shape the Association and the library and information profession.

ALIA House is located in Canberra. ALIA Members are always welcome, please drop in and say hello.

Source: This is an extract from the company's own website.

ALIA is an association made up of many enthusiastic individuals including our members, staff and Board of Directors. View the ALIA Honours Board to find out about the men and women who have helped shape the Association and the library and information profession.

ALIA House is located in Canberra. ALIA Members are always welcome, please drop in and say hello.

Source: This is an extract from the company's own website.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

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