VP Marketing - Crypto Growth & ROI Leader

Jpmorgan Chase & Co.; Melbourne; On-site; AUD 180,000 - 280,000; Full time

Job summary

JPMorgan Chase & Co. in Melbourne seeks an experienced VP Marketing to lead a high-impact marketing function.

The role requires a decade of leadership in financial services marketing, with strong online and traditional media expertise, CRM sophistication, and proven project management ability to steer campaigns and teams. Office-based position in Melbourne, Australia, focusing on driving customer engagement, ROI, and brand visibility across digital and offline channels, while coordinating

Qualifications

• 10+ years of marketing management experience in the financial sector.
• Strong online marketing background and traditional media understanding.
• Proven ability to lead campaigns and manage contractors.

Responsibilities

• Develop and implement online marketing strategies (SEO, PPC, email, content).
• Analyze and optimize campaigns to maximize ROI and engagement.
• Oversee website production and UX.

Skills

Online marketing

Traditional media

CRM

Project management

Team leadership

Financial sector experience

Strategic thinking

Web analytics

SEO/SEM

Tools

CRM platforms

Marketing automation tools

Web analytics tools

Job description

JPMorgan Chase & Co. in Melbourne seeks an experienced VP Marketing to lead a high-impact marketing function.

The role requires a decade of leadership in financial services marketing, with strong online and traditional media expertise, CRM sophistication, and proven project management ability to steer campaigns and teams. Office-based position in Melbourne, Australia, focusing on driving customer engagement, ROI, and brand visibility across digital and offline channels, while coordinating