Video Growth Lead: Scale YouTube & Multi-Platform Audiences

Carsales.com; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Career growth opportunities

Hybrid working environment

Flexible working arrangements

Parental leave benefits

Job summary

carsales is seeking a Video Growth Manager to lead the strategy and growth of our video audiences across YouTube and carsales channels. You will unite audience insights, creative direction, and production leadership to grow subscribers, watch time, retention and engagement while strengthening the carsales brand and creating new commercial opportunities.

You will translate insights into a clear strategy, mentor production talent, and drive measurable growth through optimization and

Qualifications

• Strong familiarity with video platforms and analytics tools, including YouTube Studio.
• Proven track record of growing video audiences with measurable results.
• Knowledge of short-form vertical video and multi-platform distribution strategies.
• Experience developing commercially successful video products, including sponsorship integrations.
• Ability to develop strategy, influence senior stakeholders, and lead creative production talent.

Responsibilities

• Translate audience insights and platform trends into a clear video strategy and production priorities.
• Support and mentor the video production team to build a high-performing, creative culture.
• Drive audience growth through performance analysis, publishing optimisation, and experimentation with formats and thumbnails.
• Develop original video formats and sponsorship integrations with cross-functional teams.
• Share knowledge and contribute as a senior content leader, championing AI-enabled workflows and emerging platforms.

Skills

Video growth

Audience development

Creative judgement

Strategic thinking

Stakeholder influence

Tools

YouTube Studio

Analytics tools

Job description

Are you ready to be a big part of something big?

At carsales, we’re all about making buying and selling a great experience. Since 1997, we’ve been evolving with the new economy to help people choose how they move - today and tomorrow.

When it comes to your career, we want tooffer meaningful opportunities that empower you to make a lasting impact. But for that to happen, we strive to feel small - small enough to stay agile, learn across teams, and connect authentically with each other.

With a vision to be the global leader in online vehicle marketplaces, we’re transforming how people buy and sell across the world. We discover new ideas and bring them to life. We continue to grow, and we continue to evolve - and we’re not afraid to take bold steps to get there.

We embrace hybrid working - combining the flexibility of remote work with the energy and connection of in-person collaboration. We champion flexibility and offer a range of policies and leave options to support your wellbeing.

What’s on offer:

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace and a WORK180 endorsed employer for women.
• The support of a highly engaged, high-performing team including a leadership team thatyou’ll actually have face time with.
• 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave and paid family & fertility planning leave.

Job Description

What you’ll be doing:

We’re looking for a Video Growth Manager to lead the strategy and growth of carsales’ video audiences across YouTube, and carsales channels. You’ll bring together audience insights, creative direction and production leadership to grow subscribers, watch time, retention and engagement, while strengthening the carsales brand and creating new commercial opportunities.

• Translate audience insights, platform trends and commercial opportunities into a clear video strategy, programming slate and production priorities.
• Support and mentor our video production team, building a high-performing culture grounded in creativity, collaboration and accountability.
• Drive measurable audience growth through performance analysis, publishing optimisation and experimentation with formats, thumbnails, metadata and retention.
• Develop original video formats, sponsorship integrations and scalable commercial products in partnership with Editorial, Audience Development, Commercial, and Marketing.
• Share knowledge and contribute as a senior Content leader, championing emerging platforms, technologies and AI-enabled workflows while reporting performance and influencing strategic planning.

Qualifications

What we’re looking for:

We’re looking for someone who brings strategic thinking, creative judgement, commercial awareness and a genuine curiosity about how audiences discover and engage with video.

• Strong familiarity with video platforms and analytics tools, including YouTube Studio, retention curves, click-through rates, recommendation systems and thumbnail experimentation.
• A demonstrated track record of growing video audiences, with measurable results across subscribers, watch time, retention or engagement.
• Sound knowledge of short-form vertical video, multi-platform distribution strategies and emerging audience behaviours.
• Experience developing commercially successful video products, including sponsorship integrations and branded content, in partnership with sales teams.
• Proven ability to develop strategy, influence senior stakeholders, and lead and support creative production talent.

We know not everyone will meet every requirement, and that’s okay. If you’re excited about the role and believe you can make a difference, we’d love to hear from you.

Additional Information

A few other things we want you to know...

• As an equal opportunity employer, carsales welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
• If you have a disability or require adjustments to participate fully in the recruitment process, please let us know - we’re here to support you.
• We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you’d like to explore this, just ask during the process.
• We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant.
• Successful candidates joining the carsales team will need to complete a National Police Record check and must have full-time Australian working rights.

So come join us - because every role plays a vital part in our journey toward something big!’

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