Trades Assistant – Hands-On Workshop & Growth

Talent Focus; Sydney; On-site; AUD 55,000 - 85,000; Full time

Benefits offered by this job

5 weeks annual leave

3-month parental leave

2 weeks supporting partner leave

Smart Casual Dress Code

Competitive Pay

Job summary

Pattern in Sydney is seeking a Marketing Assistant to support lead generation, content and events. You will own lead-gen activities across webinars, events, and campaigns, track MQLs, and help hand off to sales.

You’ll represent the brand at events and craft engaging content for social and email marketing. You’ll collaborate with sales, partnerships, and the PR agency, develop webinar topics, and manage registrations and follow-ups.

Qualifications

• 2+ years' experience in a relevant role such as ecommerce, marketplaces, partnerships, or technology.
• Comfort being externally-facing with strong presentation and networking skills.
• Proactive, organised mindset with strong time management and attention to detail.
• Strong verbal and written communication skills.
• Familiarity with LinkedIn and social platforms; content creation passion.
• Basic proficiency with Microsoft Office and Google Workspace; CRM and email marketing tools.
• Australian work rights.

Responsibilities

• Lead generation across events, webinars, content, and email; build pipeline.
• Report on MQLs, meetings, and conversions; optimize campaigns.
• Collaborate with sales/partnerships to ensure clean handoffs.
• Support branding; represent Pattern at events and with guests.
• Assist with planning and executing B2B events and promotions.
• Create content for LinkedIn and Meta; monitor engagement.
• Support email marketing and webinar promotion; manage registrations.

Skills

Lead generation

Brand representation

Event promotion

Content creation

Tools

Microsoft Office

Google Workspace

CRM

Adobe Marketo

Job description

What is a day in the life of a Marketing Assistant?

Lead Generation (your #1 KPI):

Own and report on lead generation activity across events, webinars, content, and email, with every campaign building Pattern's pipeline of prospect brands.

Track MQLs, meeting bookings, and conversion through the funnel, and flag what's working so we can double down on it.

Partner with the sales and partnerships teams to make sure leads generated through marketing activity are handed off cleanly and followed up.

Brand Ambassadorship (internal and external):

Represent Pattern in its best light every day.

Help our office present well to visiting guests, clients, and candidates, from how the space looks to how the team shows up.

Help the team inform and proud of what we're building and winning externally.

Event Coordination:

Assist with planning and executing B2B events, including sourcing venues and coordinating logistics.

Support event promotion through email marketing, social media, and partner outreach.

Attend events as a company representative, networking and showcasing our agency and marketplace service offerings.

Collaborate with the team to brainstorm webinar topics and create presentation materials.

Promote webinars through digital channels, ensuring maximum reach and engagement.

Manage webinar logistics, including registrations and post-event follow-ups.

Social Media Coordination:

Support the creation of content for LinkedIn and Meta (Facebook/Instagram) platforms.

Monitor and report on social media engagement and propose strategies to grow our presence.

Content Marketing & Database/Email Marketing:

Assist in creating content such as blogs, case studies, and whitepapers that positions Pattern as an industry leader.

Help maintain and grow the B2B email marketing database, and support campaigns built for lead generation and event promotion.

PR & Media Relations:

Collaborate with our external PR agency to ensure alignment with key messaging.

Assist in writing and submitting award applications and tracking media coverage.

What will I need to thrive in this role? 2+ years' experience in a relevant role, such as ecommerce, marketplaces, partnerships, technology, or a genuine, demonstrated interest in ecommerce and a strong desire to grow into it. Comfort being externally-facing: confident presenting, networking, and representing a brand in front of prospects and partners. A proactive and organised mindset, with strong attention to detail and time management skills. Strong verbal and written communication skills. Familiarity with social media platforms (LinkedIn, Facebook/Instagram) and a passion for content creation. Basic proficiency in tools such as Microsoft Office and Google Workspace; comfort picking up CRM and email marketing platforms (e.g. Adobe Marketo). Australian work rights (e.g. citizen or permanent resident). What does high performance look like? We hold ourselves to Pattern's Leadership Principles. For this role, that shows up day to day as: Plan. Track. Win.: you know your lead-gen numbers cold and can explain in one sentence how your work moves them. Fuel Positivity: you bring energy into the room, whether that's an internal team meeting or a prospect-facing event. Be Real. Be You.: you're comfortable being yourself in front of clients and colleagues alike, and you treat everyone with the same respect and candour regardless of title. Pull the Thread , you ask good questions, seek out the "why" behind a campaign or a request, and aren't afraid to challenge the status quo respectfully. A 100% commitment to all tasks and projects, and consistent, measurable growth in leads and pipeline contribution quarter over quarter. What is my potential for career growth? This role gives you a strong foundation in Pattern's broader marketing and ecommerce function. As you build a track record of lead-gen results and brand representation, you'll have the opportunity to specialise into event marketing, content, or partnerships, taking on more senior, prospect-facing responsibility within Pattern's marketing team. What does success look like in the first 30, 60, 90 days? First 30 days: Complete induction, meet key stakeholders across the business, understand how each team operates, and shadow existing lead generation and event activity. First 60 days: Take ownership of specific campaigns and events end-to-end, and start contributing directly to lead-gen reporting and the prospect pipeline. First 90 days: Be a full, visible contributor to Pattern's lead-generation KPIs, represent Pattern confidently at an external event or webinar, and be an active, positive presence in our internal culture and social committee. What is the team like? You'll report directly to the Sydney-based Director of Marketing. You will work alongside other marketing and ecommerce professionals across the globe. This team is data-driven and results-oriented, and you'll regularly collaborate with local team members to drive B2B lead generation and brand awareness. We value ideas and input from every team member. Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce industry! We're a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in balancing our lives, so we offer awesome benefits to our full-time employees that include: 5 weeks annual leave; 3-month parental leave; 2 weeks supporting partner leave; Smart Casual Dress Code; Competitive Pay. Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 2024 © Pattern. 2024. All rights reserved.