Technical Marketing Specialist (Remote)

Talantir; Australia; A distancia; AUD 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible work schedule

High autonomy

OpenAI API access

Team trainings

Consistent hours

Descripción de la vacante

The CareSide is seeking a technically savvy Marketing Specialist to lead web analytics, CRO, and AI-driven marketing initiatives. This remote role offers flexible hours and a chance to influence performance across a distributed marketing team.

Responsibilities include analytics, A/B testing, tracking setup, and AI-enabled workflows. You’ll partner with developers and content teams to optimize engagement and conversions while growing your skills.

Formación

• 4+ years of experience in web analytics and technical marketing.
• Hands-on experience with GA4 and GTM.
• Experience using SEMrush and SEO software.
• Hands-on CRO and end-to-end optimization.
• Comfortable identifying and prioritizing signals for business impact.
• Familiar with AI experimentation in marketing workflows.

Responsabilidades

• Analyze website analytics and user behavior to provide strategic recommendations.
• Launch A/B tests using VWO, Optimizely, or similar tools.
• Collaborate with developers on crawlability, indexing, and technical fixes.
• Own the ongoing setup and optimization of tracking in GA4 and GTM.
• Identify and deploy AI across marketing and sales stacks to improve performance.
• Work with content teams to build marketing assets using Lovable or Replit.

Conocimientos

Web analytics

Technical marketing

A/B testing

CRO

Signal prioritization

AI experimentation

Herramientas

GA4

Google Tag Manager

Screaming Frog

SEMrush

VWO

Optimizely

Zapier

Lovable

Replit

Descripción del empleo

# Technical Marketing Specialist (Remote)The CareSide•Remote, AustraliaFull-timeSenior (5+ years)—Posted 2026-04-2211-2021.52 — Marketing Operations ManagerSOP Alignment (Top)40%Marketing Strategy Evaluation and AlignmentReadiness Match67%1 skill gaps identifiedSOP Signal Score0.2/101 compliance keywords## What Does This Technical Marketing Specialist (Remote) Role Involve?Own technical marketing initiatives for a technology-driven home care services company while working remotely and enjoying a flexible schedule.We’re a distributed marketing team with contributors in Chicago, London, Valparaiso, Cordoba, Perth, and elsewhere. Never has meeting your coworkers been this much fun!### About The CareSideThe CareSide is on a mission to disrupt one of Australia’s oldest industries: aged care. Our team of nurses and caregivers helps seniors maintain their autonomy so they can age gracefully and continue to live in their homes.In an era when tech companies garner much of the media attention, we believe industries like ours are often overlooked. Fortunately, some of the best opportunities are found where few are looking. We’ve developed our own ERP and CRM software, enabling us to operate more efficiently than many of our competitors. This efficiency allows us to pass those savings on to our customers. Seniors spend too much of their home care budget on administrative costs and overhead, leaving insufficient funds for the services they desperately need.The CareSide is growing and looking to add to our marketing team to help take us to the next level of scale. If that sounds like a challenge that excites you, please keep reading!### About The RoleWe’re looking to bring on a freelance technical marketer to lead our web optimization efforts. This role includes one part web analytics, one part technical SEO, and one part AI experimentation. This is a hands-on role focused on experimentation and building systems—not meetings or busywork. You should be comfortable setting up tracking, launching tests, and building workflows.The ideal person is excited about diving into AI and building AI agents for our sales and marketing initiatives. In other words, you’ll get paid to grow your skills and knowledge in an area of marketing that’s increasing in demand, while collaborating with and learning from a collegial team of channel experts.This is an ongoing contract role (approximately 15-25 hours per week). As a contractor, you won’t be viewed as a line item or second-class citizen. Instead, you’ll play an integral role on our marketing team. At the same time, we also appreciate that you likely have other projects you’re juggling and a life outside of work. We’ll provide you with the flexibility you need to manage your schedule and other priorities.### Your ResponsibilitiesAnalyze website analytics and user behavior to provide strategic recommendations### Launch A/B tests using VWO, Optimizely, or a similar toolPartner with web developer on crawlability, indexing, and technical fixesCollaborate with performance marketer to optimize campaigns (e.g. UTM parameters, conversion tracking, etc.)Own the ongoing setup and optimization of tracking within Google Analytics 4 and Google Tag ManagerIdentify and deploy AI across the full marketing and sales stack — from voice agents to lead follow-ups — to improve overall performanceWork with the content team to build marketing assets —including standalone apps and websites— using vibe coding tools such as Lovable or Replit### Your Background4+ years of experience in web analytics and technical marketing### Working knowledge of how to create webhooks using Zapier### Hands-on experience with GA4 and GTMComfortable using website crawling tools such as Screaming Frog### Experience using SEO software (SEMrush) and analyzing dataHands-on experience managing end-to-end CRO workstreams to optimize site performance and user journeysUnderstanding of how to separate signal from noise and know what to prioritize for business impactThis role has no inherited playbook; must be comfortable with ambiguity and figuring things out along the way### Our Benefits### Flexible work schedule### Supportive and collaborative team environment### Consistent hours (not one-off projects)### Team trainings to help grow your skillsAccess to OpenAI API, Claude, and Zapier to ship experimental workflows### High autonomy and low-bureaucracy environment### Purposeful work!### Our Mission and ValuesOur mission is to deliver unparalleled home care at the most affordable prices.This role is classified under Marketing Operations Manager (O\\*NET 11-2021.52) — view the full career profile for typical tasks, skills, and outlook.