Strategic Property Marketing Manager

at; Gold Coast City; On-site; AUD 80,000 - 120,000; Full time

Job summary

A boutique property marketing consultancy is seeking a Strategic Marketing Manager to lead project marketing for high-profile developments. The successful candidate will take charge of planning, execution, and performance review, collaborating closely with development and sales teams. This role demands strategic thinking, clear communication, and the ability to manage complex marketing initiatives.

Qualifications

• Proven experience in project marketing, preferably in property or place.
• Ability to think strategically and execute efficiently.
• Strong communication skills with stakeholders and suppliers.

Responsibilities

• Own day-to-day marketing for various residential and seniors living projects.
• Lead marketing planning, campaign execution, and performance review.
• Collaborate with client-side teams across development, marketing, and sales.

Skills

Project marketing experience

Strategic thinking

Clear communication

Supplier management

Budget maintenance

Job description

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This isn’t just another project marketing job.

At Channel, you’ll work with some of the sharpest minds in property marketing — strategists, researchers, and sales advisors who get called in when the stakes are high.

We’re a boutique consultancy that partners with Australia’s boldest developers across residential, seniors living, and masterplanned communities. Our work shapes how places come to life — and how they succeed in the market.

We’re now hiring a Strategic Marketing Manager to lead end-to-end project marketing across a portfolio of high-profile developments. From positioning and planning to campaign rollout and performance review, you’ll be at the centre of the action — not stuck on the sidelines.

This role is strategic for a reason. You’ll be trusted to think big, operate independently, and collaborate with a high-performing team that pushes for better: smarter campaigns, clearer messaging, sharper execution.

What Makes This Role Different

Work alongside a team of like-minded marketing specialists at the top of their game

Access to our in-house research, sales and strategic advisors — all under one roof

Exposure to big-picture thinking and the fine-tuned execution that gets results

A voice at the table, with clients who value strategic input

A team culture that thrives on energy, excellence and original thinking

What You’ll Do

Own day-to-day marketing for a range of residential and seniors living projects

Lead marketing planning, campaign execution, and performance review

Collaborate closely with client-side teams across development, marketing and sales

Write, brief, review and refine marketing content (EDMs, SMS, social and more)

Manage suppliers and deliverables with clear direction and accountability

Maintain marketing budgets and drive efficiency without compromising outcomes

You’ll Thrive Here If You:

Have proven experience in project marketing — especially in property or place

Think strategically but execute with speed and polish

Communicate clearly and confidently with stakeholders and suppliers

Are energised by complexity and crave variety

Bring commercial thinking to everything you do

Want to do your best work alongside a team that pushes the standard

Unlock job insights

Salary match • Number of applicants • Skills match

Your application will include the following questions:

• How many years' experience do you have as a marketing manager?
• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have in a marketing role?
• How many years' experience do you have as a Strategic Marketing Manager?
• What\'s your expected annual base salary?