Strategic B2B Events Marketing Manager (Hybrid)

National Media Pty Limited; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work flexibility

Job summary

National Media Pty Limited is seeking a Marketing Manager for Food & Hospitality Events to lead end-to-end campaigns across flagship trade shows. You’ll work with the Group Marketing Manager to translate strategy into multi-channel programs, driving visitor growth, buyer quality and exhibitor leads.

You will own messaging, copy and partner relationships, while mentoring Marketing Executives and Coordinators to deliver high standards and measurable results on the show floor.

Qualifications

• B2B marketing experience, especially exhibitions or events.
• Strong digital marketing knowledge and multi-channel campaigns.

Responsibilities

• Translate portfolio strategy into campaign plans and audience targeting.
• Plan, execute and optimise multi-channel campaigns across email, digital advertising, SMS, content and partnerships.
• Build understanding of buyers, exhibitors and industry using data and insights.
• Own a weekly flow of high-quality exhibitor leads and test new sources.
• Drive campaign performance against registration, attendance and lead-generation targets.
• Write compelling B2B marketing copy and shape campaign messaging.
• Collaborate with industry bodies and media partners to grow reach and engagement.
• Lead with a proactive, collaborative approach while mentoring peers.

Skills

B2B marketing

Campaign management

Digital marketing

Copywriting

Stakeholder management

Analytics & data-driven

Job description

National Media Pty Limited is seeking a Marketing Manager for Food & Hospitality Events to lead end-to-end campaigns across flagship trade shows. You’ll work with the Group Marketing Manager to translate strategy into multi-channel programs, driving visitor growth, buyer quality and exhibitor leads.

You will own messaging, copy and partner relationships, while mentoring Marketing Executives and Coordinators to deliver high standards and measurable results on the show floor.