Socials Content Coordinator

Melbourne Water; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working

Job summary

Melbourne Water in Melbourne is seeking a creative social media specialist to craft storytelling across digital channels and manage conversations.

You will develop campaigns, monitor trends, and collaborate with diverse teams to showcase the impact Melbourne Water on communities and the environment. Flexible working options are available and you will be joining a purpose-driven culture committed to safety and inclusion.

Qualifications

• Proven experience managing social media channels.
• Strong analytical and reporting skills.
• Experience collaborating with stakeholders across teams.

Responsibilities

• Implement channel strategies to support the communications plan and reputation uplift.
• Create and curate content across Melbourne Water channels to meet objectives.
• Collaborate with business teams to identify stories and content opportunities.
• Maintain a content calendar aligned with strategy and media activity.
• Analyze trends and insights to optimise social media performance.
• Liaise with external providers for ad hoc social media needs.

Skills

Social media management

Content creation

Stakeholder collaboration

Analytics & reporting

Written communication

Project management

Job description

Who we are

In Melbourne, water is essential to our way of life.

As caretakers for Melbourne's water cycle, and our catchments. We care for water, life, and land throughout Melbourne: both its people and its biodiversity.

Each time you drink from the tap, flush a toilet, or kayak down the Yarra we're there. Primed and ready, quietly delivering some of the world's cleanest water for over five million residents and wildlife that call Melbourne home, just as we have for over 130 years.

About the Role

Are you a creative storyteller with a passion for social media and digital engagement? Join Melbourne Water and help bring our stories to life across a range of digital channels. In this exciting role, you'll create compelling content, manage social media conversations, develop innovative campaigns, and use insights and trends to enhance community engagement and brand reputation. Working closely with stakeholders across the business, you'll play a key role in showcasing the impact Melbourne Water has on the communities we serve while helping build best-practice social media capability across the organisation.

• With limited supervision implement innovative channel strategies to deliver on the communications strategy and reputation uplift program to build brand recognition and maximise positive engagement and sentiment of Melbourne Water in the community.
• Create and curate content across all Melbourne Water social media channels and other channels as directed by the Manager, to deliver business objectives
• Collaborate with several business teams to identify and develop stories and content
• maintain a content calendar and schedule in line with communications strategy, reputation uplift program and media activities.
• Monitor, analyse and make recommendations on Melbourne Water's social media presence and processes using trends, data and insights
• Monitor, analyse and respond to emerging opportunities and issues, and liaise with external service providers as required

For more information, please refer to the attached Position Description

Through compelling storytelling and effective social media engagement, the role helps enhance Melbourne Water's reputation, increase community awareness, and support key organisational priorities.

About you:

• Extensive social media content curation and channel management expertise.
• Demonstrated experience in delivering projects and initiatives, including implementing processes, and driving outcomes in line with business priorities.
• Strong analytical and reporting skills, with the ability to identify trends, evaluate performance and provide insights to support decision-making and continuous improvement.
• Exceptional social media content development and channel coordination experience including but not limited to Facebook, Twitter, Instagram, YouTube, and LinkedIn.
• Highly creative with exceptional written and verbal communication skills.
• Experience collaborating closely with a wide range of business stakeholders including people leaders to identify opportunities and develop messaging.
• Ability to work autonomously and to exercise a high degree of responsibility and accountability to meet tight deadlines or adapt to changing priorities.
• Ability to collaborate with a wide range of internal and external stakeholders on digital communications and marketing topics.

The role would suit a creative content specialist with strong social media experience who enjoys turning complex topics into engaging stories, collaborating with diverse stakeholders, and making a real impact through digital communications.

Why join us:

At Melbourne Water, we care deeply about water and the life it sustains.

Our team is inspired by passion and purpose, with an unwavering commitment to safety. We are on a mission to protect every Melburnian's way of life, one drop at a time.

We don't just talk about flexible working - we live it. Our culture of purpose, safety, results, and learning flows through everything we do. We're dedicated to doing what's right, and this commitment extends to the meaningful work we do in a supportive and inclusive culture that encourages you to make the most of your talents.

Our long-standing commitment to Diversity, Inclusion, and Belonging means that Aboriginal and Torres Strait Islander peoples, LGBTIQ+ individuals, Neurodivergent Individuals, people living with disability, mature age and young jobseekers from all cultures can apply with confidence knowing they are safe, affirmed, and celebrated.

If you're curious, action-orientated, outcomes-focused, and enthusiastic about public resources, community, and the environment, we'd love to receive your application and learn if you could be a great fit.

Closing date: Tuesday 8th September 2026 @ 11:55pm