Social Media & Video Content Creator

CareVicinity Pty; City of Brisbane; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Birthday leave

Fitness Passport

EAP support

Job summary

CareVicinity is hiring a Social Media & Video Content Creator in Brisbane to bring our brand, people and community to life across social media. You will work with the Digital Marketing Manager to create content from concept to editing and publishing across organic and paid channels.

You’ll develop audience-focused ideas, repurpose stories, and stay ahead of trends, using AI tools while keeping content authentic and human.

Qualifications

• Hands-on experience creating social media content for a brand, agency or your own channels.
• Strong short-form video creation and editing skills.
• Understanding of how content changes between platforms.
• Natural understanding of hooks, storytelling, trends and audience behaviour.
• Experience using video editing tools and content creation software.
• Strong copywriting skills and the ability to adapt messaging for different audiences.
• Confidence to work with different people across the business to capture content.
• Curiosity and willingness to experiment, test ideas and learn from what performs.

Responsibilities

• Create and edit engaging short-form video content for paid and organic social channels, from fast-turnaround native content to polished productions.
• Develop audience-focused concepts, hooks and messaging, producing multiple variations for testing.
• Repurpose business messages, customer stories and industry topics across Reels, Stories, Shorts, paid ads and other formats.
• Manage the social content calendar and support publishing and community engagement with the Digital Marketing Manager.
• Stay across social trends and emerging formats, using performance insights to improve future content.
• Use AI tools to support ideation, scripting, editing and production while maintaining authenticity.
• Help build a consistent CareVicinity brand voice and support broader digital campaigns.
• Collaborate with the Digital Marketing Manager and external production partner on larger shoots and campaign creative.
• Use AI tools for ideation, scripting, editing, repurposing and content production while keeping content authentic and platform-native.
• Build and maintain a content library of reusable assets, footage and templates to support efficient content creation.

Skills

Hands-on experience

Short-form video

Video editing

Platform understanding

Copywriting

Audience behaviour

Storytelling

Tools

Video editing tools

Job description

Social Media & Video Content Creator

Brisbane CareVicinity

CareVicinity exists to give people more choice and control over their care by connecting them with trusted independent support workers. We’re growing, and so is the way we tell our story.

We’re looking for a Social Media & Video Content Creator to help bring our brand, people and community to life across social media. Working closely with our Digital Marketing Manager, you’ll create social-first content from concept and filming through to editing and publishing across organic and paid channels.

We want our content to feel like the people behind CareVicinity: genuine, relatable and human. You’ll have the opportunity to help shape our content from the ground up, experiment with new ideas and create work with a real purpose behind it.

“we could make something out of that”

You’ll create content across three key CareVicinity audiences:

• Our Clients: Creating relatable, informative content that builds trust and helps people understand their care options.
• Our Providers: Showcasing opportunities, stories and information that connects providers with the CareVicinity community.
• Our Coordinators: Helping them understand how CareVicinity can support their clients and make accessing care easier.

What you’ll be doing:

• Create and edit engaging short-form video content for paid and organic social channels, from fast-turnaround native content to polished productions.
• Develop audience-focused concepts, hooks and messaging, producing multiple creative variations for Meta testing and optimisation.
• Repurpose business messages, customer stories and industry topics across Reels, Stories, Shorts, paid ads and other social formats.
• Manage the social content calendar and support publishing and community engagement alongside the Digital Marketing Manager.
• Stay across social trends and emerging formats, using performance insights to improve future content.
• Use AI tools to support ideation, scripting, editing and production while maintaining an authentic, human feel.
• Help build a consistent CareVicinity brand voice and support broader digital campaigns.
• Collaborate with the Digital Marketing Manager and external production partner on larger shoots and campaign creative.
• Use AI tools for ideation, scripting, editing, repurposing and content production while keeping content authentic and platform-native.
• Build and maintain a content library of reusable assets, footage and templates to support efficient, consistent content creation.

What we’re looking for

• Hands-on experience creating social media content for a brand, agency or your own established channels.
• Strong short-form video creation and editing skills.
• A strong understanding of how content needs to change between platforms.
• A natural understanding of hooks, storytelling, trends and audience behaviour.
• Experience using video editing and content creation tools
• Strong copywriting skills and the ability to adapt messaging for different audiences.
• The confidence to work with different people across the business to capture content.
• Curiosity and a willingness to experiment, test ideas and learn from what performs.

Bonus points if you have:

• Experience creating content in healthcare, disability, community services or another people-focused industry.
• Experience managing brand social media accounts.
• An understanding of paid social and how organic creative can be adapted for advertising.

WhyCareVicinity:

• Modern King Street, Bowen Hills office with excellent facilities, close to public transport, cafes, restaurants and supermarkets.
• A positive, people-first culture with regular team events and celebrations.
• Access to Fitness Passport to support your health and wellbeing.
• EAP support for you and your immediate family.
• Birthday leave - the day is yours!
• Your contribution won’t get lost in a big organisation. You’ll have real visibility, real influence and the opportunity to grow alongside CareVicinity.

Please Note

To join our team, you’ll need to have full Australian work rights. As part of our standard recruitment process, we’ll also conduct a working rights check, police check and request professional references.