Social Media Strategist

Confidential; Sydney; Hybrid; AUD 80,000 - 120,000; Part time

Job summary

A leading creative agency is seeking a Freelance Social Media Strategist to work hybrid in Sydney. The role involves developing innovative strategies, uncovering consumer insights, and crafting engaging content. Proficiency in social media platforms and tools is essential. Ideal candidates will have a strong background in agency work or brand teams, and be passionate about community management and storytelling.

Qualifications

• Proven experience as a Creative Strategist or similar role in an agency or brand team.
• Ability to translate consumer insights and cultural trends into creative strategies.
• Expertise in social media platforms and platform-specific content best practices.
• Proficiency in social listening and analytics.

Responsibilities

• Develop innovative strategy solutions for brands.
• Uncover consumer insights using data and research.
• Craft engaging content calendars and trendjacking posts.
• Manage community and social listening.

Skills

Strategic Development

Insight Generation

Marketing Fundamentals

Content Expertise

Community & Listening Mastery

Behavioral Analysis

Consumer Advocacy

Compelling Storytelling

Deck Crafting

Tools

Social Media Analytics Tools

Job description

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Job Title: Social Media Strategist (Freelance)

Location: Hybrid (Sydney)

This role is a freelance position based in Sydney, Australia, with three days in the office and two days in a remote setup.

About Us

We are a contemporary global creative and media agency built to drive business outcomes. We are a passionate and innovative team that thrives on culture, content, and community, always putting the consumer first. We believe in high-volume, highly effective creative, and we're looking for individuals who are just as passionate about making an impact in the ever-evolving digital landscape.

What You'll Bring to the Table:

• Strategic Development: A keen sense for developing innovative strategy solutions, ranging from overarching brand strategy to tactical social, content, and influencer strategies.
• Insight Generation: An out-of-the-box perspective on data and research, enabling you to uncover compelling consumer insights that we can effectively leverage.
• Marketing Fundamentals: A strong understanding of core marketing principles.
• Content Expertise: The ability to effortlessly craft engaging content calendars, comprehensive caption banks, and timely trendjacking posts.
• Community & Listening Mastery: A deep understanding of community management and social listening, allowing you to truly understand consumer behaviors and conversations.
• Behavioral Analysis: The skill to read and internalize social media comments, and to accurately differentiate people's behaviors across various social platforms.
• Consumer Advocacy: The talent to bring the consumer's world to life for creative teams and clients by utilizing qualitative and cultural mining, coupled with insightful synthesis of quantitative research to inform strategic approaches.
• Compelling Storytelling: The ability to articulate effective strategic rationale and logical flow, transforming insights into a captivating narrative.
• Deck Crafting: You are a skilled deck crafter, capable of detailing ideas and insights in a clear, concise, and persuasive manner that effectively sells the vision.

What We're Looking For:

• Proven experience as a Creative Strategist, Social Strategist, or similar role within an agency or in-house brand team, with a strong focus on social media and digital content.
• Demonstrated ability to translate consumer insights and cultural trends into actionable creative strategies.
• Expertise in various social media platforms (e.g., TikTok, Instagram, Facebook, YouTube, X/Twitter, LinkedIn, Pinterest) and an understanding of platform-specific content best practices.
• Proficiency in social listening and analytics tools.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• A collaborative spirit and a "we-first" mentality, eager to work closely with creative teams.
• A proactive and curious mindset, always seeking new trends, platforms, and opportunities.
• Freelance experience preferred, with the ability to manage multiple projects and deadlines effectively.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Strategy/Planning and Marketing

• Industries

  Advertising Services

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