Social Media Producer

Media Stockade Pty; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Media Stockade Pty is seeking a Social Media Producer to strategise, build, curate, and moderate our film brands on social media. You will grow accounts for multiple titles and strengthen the Media Stockade brand with creative copy and engaging posts.

You will edit short-form reels and Stories from longer footage, shoot behind-the-scenes content when needed, and apply AI workflows to streamline strategy, content creation, and scheduling in an ethical, human-centred way.

Qualifications

• Experience building and maintaining a distinct brand voice across social channels.
• Exceptional self-organisation with initiative and ability to manage multiple projects.
• Demonstrated use of AI to optimise content creation and scheduling workflows.

Responsibilities

• Develop and deploy strategy to grow multiple film titles and the Media Stockade brand.
• Create and manage content calendars aligned with production and release milestones.
• Edit short-form videos from long-form content and add captions and motion graphics.

Skills

Brand voice on social

Video editing

AI workflows

Content planning

Copywriting

Tools

Premiere Pro

DaVinci Resolve

Lightroom Classic

Job description

We are looking for a Social Media Producer to strategise, build, curate, and moderate our multiple film brands on social media. You will be responsible for growing both individual accounts for multiple film titles, along with the overall Media Stockade brand.

Your core role will be to use your excellent creative taste and judgement to write copy and design beautiful, engaging posts. You will also have the skills to edit short-form videos drawing on material from our long-form video assets. Ability to film social content for behind the scenes or events (film launches) is a big advantage.

We are looking for someone who is knowledgeable and experienced with incorporating AI pathways to make the whole process of strategy, content creation, and scheduling really efficient - in an ethical and human centred way. We currently use Claude.ai

Our main social channels are Facebook, Instagram and YouTube.

The Role

We are looking for a Social Media Producer to strategise, build, curate, and moderate our multiple film brands on social media. You will be responsible for growing both individual accounts for multiple film titles, along with the overall Media Stockade brand.

Your core role will be to use your excellent creative taste and judgement to write copy and design beautiful, engaging posts. You will also have the skills to edit short-form videos drawing on material from our long-form video assets. Ability to film social content for behind the scenes or events (film launches) is a big advantage.

We are looking for someone who is knowledgeable and experienced with incorporating AI pathways to make the whole process of strategy, content creation, and scheduling really efficient - in an ethical and human centred way. We currently use Claude.ai

Our main social channels are Facebook, Instagram and YouTube.

What You'll Do

Strategy, Planning, and Scheduling

• Develop and deploy a strategy to grow the audiences for our multiple film titles across multiple social accounts, as well as the core company brand
• Create and manage content calendars for each channel, always tied to production and release milestones
• Collaborate with our film distributors and publicists to ensure your content strategy ties into the overall marketing strategy for each film
• Review scheduled posts across platforms and projects
• Moderate comments and respond quickly to DMs in line with how we want to sound
• Conduct regular analytics and performance tracking to refine your strategyas you go

Content and Editing

• Work closely with different creative film teams to develop the brand/look/feel for each title
• Collate existing assets (such as movie trailers and posters), and extend / rework them for socials
• Cut short-form reels and stories from documentary, film and TV footage
• Add captions, titles, calls to action, and light motion graphics
• Shoot and capture content at film screening events, and behind-the-scenes on set when needed - usually 1- 2 times a year when a film/program is released.

Voice and Judgement

• Maintain our voice that's recognisably Media Stockade, across projects and platforms, visually and in words.
• Take a news story, review or profile piece about us or our films and turn it into content worth posting

Other Marketing and Publicity Support

• Create electronic press kits (EPKs) for each film
• Write and send email list mailouts / EDMs

What We’re Looking For

Essential

• A demonstrated ability to build and hold a brand voice on social, ideally somewhere with genuine creative stakes
• Exceptional self-organisation. You have initiative, can prioritize complex work demands, and can create your own work plans. You approach work systematically and build a workflow that can be repeated across projects.
• Demonstrated experience using AI to build work flows and to develop with us agentic systems to content creation and scheduling. Alternatively, we’ll consider someone with less experience but a commitment to learning how to learn and implement AI systems.
• Video editing skills in Premiere Pro, DaVinci Resolve, or similar, and a track record of cutting short-form from long-form footage
• Strong copywriting, tuned to social
• Comfortable managing channels end to end: content, scheduling, moderation and reporting
• Happy to work with light direction and manage more than one production at a time

A Bonus

• Background in Australian independent film or documentary
• Photography or stills editing for production and event coverage - experience using LIghtroom Classic
• Familiarity with how films are marketed at film festivals and in cinemas
• Experience with basic motion graphics or animation skills