Social Media Manager & Content Creator

Assembly Talent; Newcastle; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

Good Company in Australia is seeking a dedicated Social Media Manager to own the organic social presence on Instagram and TikTok, reporting directly to the founders.

You will shape content strategy, develop pillars and a calendar, concept, film and edit short-form video, grow an engaged community, collaborate on campaigns, and help the brand expand into new markets, with occasional travel to Head Office near Newcastle.

Qualifications

• Experience in social media or content creation for a product brand.
• Background in FMCG, beauty, skincare or consumer products.
• Strong understanding of Instagram and TikTok algorithms.
• Proficient with CapCut and Adobe Creative Suite for video.
• Able to move between strategy and hands-on content creation.
• Proactive and ownership-driven approach.
• Community-building and brand-connection understanding.

Responsibilities

• Own the organic social strategy across Instagram and TikTok.
• Develop content pillars and a content calendar.
• Concept, film and edit short-form video content.
• Build and manage an engaged online community.
• Create a mix of product, lifestyle, founder, behind-the-scenes content.
• Partner with founders on campaigns, launches and key moments.
• Get out from behind the desk to capture content in the field.
• Report on performance, test new ideas and flag content for paid amplification.
• Shape the brand's social presence as it grows into new markets.
• Travel to Head Office as required, with occasional monthly visits if outside Newcastle.

Skills

Social media

Content creation

Community building

Video concepting

Content strategy

Founder collaboration

Ownership mindset

Content ideas

Tools

CapCut

Adobe Creative Suite

Job description

This is a rare opportunity to become the first dedicated Social Media Manager for a fast-growing Australian skincare brand, taking full ownership of the organic social presence as the business moves beyond its founder-led beginnings. Reporting directly to the founders, you will have real input into strategy and creative direction, not just execution. With the brand expanding into international markets, you will help shape what it becomes next, on the platforms where its community already shows up every day.

Good Company

You will be joining an Australian-made skincare brand built for everydayguy,where thefounderssaw an opportunity to do things differently. The culture is straightforward, personality-ledand hands-on, with founders who are still very much in the mix. Nothing here is corporate or overproduced. You will be part of a small, close-knit team building something people genuinely want to follow, with the freedom to bring your own ideas to the table and see them through.

What You'll Own

• Owning the organic social strategy across Instagram and TikTok
• Developing content pillars and a content calendar that keeps the brand consistent and relevant
• Concepting,filmingand editing short-form video, from planned brand content to reactive trends
• Building and managing an engaged online community, including day to day comments and messages
• Creating a mix of product, lifestyle, founder, behind-the-scenesand entertainment-led content
• Partnering with the founders and wider team on campaigns,launchesand key business moments
• Getting out from behind the desk, into the office, the community and out in public to capture content
• Reporting on what is working, testingnew ideasand flagging content suitable for paid amplification
• Helping shape the brand's social presence as it grows into new markets
• Travelling to Head Office asrequired, with in-person time expected around once a month if based outside Newcastle

Who Thrives Here

• Demonstrated experience in social media or content creation within a product-based brand
• Background in FMCG, beauty,skincareor another consumer product environment
• Strong understanding of Instagram and TikTok and what makes content perform on each
• Confident concepting,filmingand editing short-form video, using tools likeCapCutor Adobe Creative Suite
• Comfortable moving between strategy and hands-on content creation
• A proactive, ideas-driven approach and confidence taking ownership
• Genuine understanding of community building and brand connection
• Enjoys working directly with founders in a fast-moving, founder-led environment

This could also suit a Content Creator, Social Media Coordinator or Community Manager ready to step into a broader role.