Social Media Executive: Entertainment

Nine; North Sydney; Hybrid; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible hours

Hybrid work options

Benefits package

Job summary

Nine is Australia’s largest locally owned media company with Stan as a core streaming service. This role contributes to Stan’s social strategy for Entertainment, crafting content that drives subscriber growth and engagement across Stan and Nine properties.

You will collaborate with creators, partners, and internal teams to produce fit-for-platform content, support tentpole launches, and engage audiences during events and activations. Flexibility with hours and hybrid work is available as needed.

Qualifications

• 3+ years in social media management for entertainment brands.
• Proven ability to deliver subscriber-focused campaigns.
• Strong written and verbal communication with creative storytelling.

Responsibilities

• Create social content for Stan Australia and Nine properties across multiple channels.
• Plan, brief, capture, edit, schedule and publish content.
• Collaborate with talent, creators and external partners on campaigns and shoots.
• Monitor trends and produce timely, engaging content that resonates with audiences.
• Ensure content adheres to brand guidelines and platform standards.
• Support go-to-market campaigns for tentpole launches.
• Work with teams across Stan and Nine to optimize social output.
• Report on performance using native and third-party tools and derive insights.
• Adapt to changing timelines and deliverables in a fast-paced environment.

Skills

Social media strategy

Content creation

Stakeholder management

Adobe Premiere Pro

Photoshop

Canva

CapCut

Platform trends knowledge

Tools

Adobe Premiere Pro

Photoshop

Canva

CapCut

Instagram Edits

Job description

Nine is Australia’s largest locally owned media company. We are home to premium, trusted news, sport and entertainment. Nine's assets span free-to-air television, free and paid streaming, publishing and digital audio, and digital outdoor and retail media. Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones. As our iconic and emerging brands continue to evolve, we offer unique opportunities for you to bring fresh ideas, innovate, and make your mark on the future of Australian media.

Stan is Australia’s leading local subscription service and a core part of Nine. From award-winning Stan Originals and global blockbuster premieres to live major sport on Stan Sport, we deliver world-class entertainment to screens nationwide. Joining our innovative team puts you at the center of Australian streaming, where you can collaborate with creative leaders, drive technology forward, and build a high-impact career.

Job Description

This role is a key contributor to the success of Stan’s social strategy for Entertainment, from our award-winning and critically acclaimed Stan Originals and Exclusives, to our iconic library of fan-favourite TV shows and movies.

You will collaborate with a breadth of stakeholders such as creators, external partners and internal teams across Stan and Nine to shape how Stan and other Nine properties strategically show up on social media. You’ll be on the tools and in the detail, conceptualising, creating and publishing social media content that drives subscriber acquisition and retention.

From supporting go-to-market campaigns for priority title launches, to working with influencers and creators, capturing bespoke social media content with talent, and covering events and activations, you will deliver fit-for-platform content that engages fans and aligns with our brand values.

You’ll be comfortable working outside of regular business hours, when required, to support tentpole launches, events, activations, and real-time audience engagement.

Key responsibilities

• Produce world-class, fit-for-platform social media content for Stan Australia and other Nine properties across Instagram, Facebook, TikTok, YouTube, Threads, and X.
• Support Stan Australia’s day-to-day social media roll out - including planning, briefing, capturing, editing, scheduling and publishing content.
• Create and edit content using Adobe Premiere, Photoshop, Canva, and other in-app tools.
• Optimise content for distribution across multiple social channels, leveraging your deep understanding of social media platform trends and best practices.
• Collaborate with a range of teams across Stan and the Nine group to support go-to-market campaigns for tentpole launches.
• Work closely with talent, influencers, content creators and external partners on a range of initiatives including social shoots, events, activations, and creator campaigns.
• Regularly monitor social conversations and trends, and proactively produce quick-turnaround, timely and entertaining content that resonates with audiences, builds community, and drives brand love.
• Use native and third-party and native social media measurement tools to monitor and regularly report on Stan and competitor social activity, in order to identify optimisation opportunities, continually innovate and evolve our output, and grow our audience.
• Ensure our social media output adheres to brand guidelines and social platform standards.

Position Requirements

• Minimum 3 years’ experience in social media working for an entertainment publisher or brand.
• Produce social content that delivers on business goals including subscriber acquisition, retention, engagement, and revenue.
• Deep understanding of social media platforms, audience trends and best practices across Instagram, Facebook, TikTok, YouTube, Threads, X, and other channels.
• Experience with third-party and native social media management, publishing and reporting tools.
• Highly skilled in content creation tools including the Adobe Suite (Premier Pro, Photoshop), Canva, CapCut, Instagram Edits, and other in-app tools.
• Proven ability to monitor social conversations and trends, and proactively produce culturally relevant, reactive content with lightning speed.
• Experience working with talent, influencers and content creators to produce authentic, personality-led content that drives audience engagement and grows reach.
• Strong eye for detail. Stellar verbal and written communication skills, including the ability to write succinct, fun and engaging social copy that reflects brand guidelines.
• Proven experience managing a diverse range of internal and external stakeholders.
• Exposure to paid social media and audience targeting approaches.
• Ability to work well in a fast-paced, dynamic environment while juggling multiple projects. A problem-solver and self-starter who is flexible in adapting to changing timelines and deliverables.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

Nine offers a variety of benefits and perks to support you. Learn more about our full benefits offering here: https://ninecareers.com.au/benefits-and-how-we-work/

Our Commitment to Diversity and Inclusion

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights

Please note to apply for this role you must already have the right to lawfully work and live in Australia.