Social Media Coordinator

Innovize; Sydney; On-site; AUD 85,000 - 120,000; Full time

Job summary

Innovize is seeking a creative Content Editor to lead content across client portfolios and our own brand. You’ll shape briefs into video edits, static designs, captions, and campaigns, with a visible on-camera presence alongside the founders.

You’ll own end-to-end client content—from concepts and calendars to production, approvals, and reporting—while studying what makes audiences engage and convert across platforms.

Qualifications

• Proven editor with a portfolio of short-form video that performed.
• Storytelling first, strong sense of narrative structure and payoff.
• Comfortable on camera or eager to become so.
• Strong writing with adaptable voice for fintech, skincare, etc.
• Content is treated as a business function, with measurable results.
• Able to manage multiple client accounts without dropping balls.
• Curiosity about consumer psychology and how content spreads.

Responsibilities

• Edit video at a high level for short- and long-form content across multiple tools.
• Design statics using Figma/Canva/Higgsfield as appropriate.
• Write captions, hooks, scripts and long-form posts.
• Think in funnels and explain how content drives awareness, trust, and conversions.
• Read platforms like a native to choose the right cut and format.
• Run briefs end-to-end with a point of view for improvement.
• Appear on camera in skits, talking-heads, and client shoots for brand equity.
• Own client content calendars, production, approvals and reporting across multiple accounts.
• Study audience behavior to reverse-engineer why content works.

Skills

Video editing

Graphic design

Copywriting

Content strategy

Social media fluency

Brief analysis

On-camera presence

Account management

Consumer psychology

Tools

CapCut Pro

DaVinci Resolve

Adobe Creative Suite

Figma

Canva

Higgsfield

Claude

Job description

We're not a traditional agency. Innovize operates as an embedded marketing function for our clients, which means we're a group of people who each specialise in a given vertical, but can easily jump and do all verticals of marketing. We sit inside the business, understand what actually drives revenue, and build systems that truly delivers results.

We have a client roster that ranges from premium fintech and crypto to e-commerce, in person retail, professional services and many more.

We're a small, fast team that truly prides itself on delivering exceptional results for our clients. We're building toward something significantly bigger, and this role is a foundational piece of it.

The Role

You’ll lead content across our client portfolio and our own brand. This is not a "schedule the posts" job. You'll take a brief, understand the business behind it, decide what the content needs to do, and then make it, whether that's a video edit, a static, a caption, or a full campaign concept.

You’ll also be a co-face of the agency. Our founders appear in our content, and you will too. We build in public, we make skits about the industry, and our own channels are our best sales tool. If you want to hide behind a screen, this isn't your role. If you've always wanted to build your personal brand, there is no better role than this.

What You'll Do

• Edit video at a high level. Short-form and long-form across CapCut Pro, DaVinci Resolve, and Adobe. Pacing, sound design, hooks, captions; you know an edit is a story told at speed, and you cut accordingly.
• Design statics that stop the scroll. Figma, Canva, Higgsfield, and Claude for image and design work. You move fluently between tools and pick the right one for the job.
• Write. Captions, hooks, scripts, threads, long-form LinkedIn posts. Copy is half the craft, and yours holds attention without begging for it.
• Think in funnels, not posts. You understand where each piece of content sits: what builds awareness, what builds trust, and what converts. You can explain why a piece exists and what it's supposed to make someone do next.
• Read platforms like a native. You know when a TikTok trend is worth jumping on and when it's already dead, why the same idea needs a different cut for Reels versus LinkedIn, and which lever to pull when a client needs reach versus leads.
• Run with briefs. We'll give you context, objectives, and constraints. You'll come back with the work, plus a point of view on how to make it better. You don't need hand-holding between the brief and the deliverable.
• Appear on camera. Skits, talking-head content, behind-the-scenes, client shoots. You'll co-front the Innovize brand alongside the founders.
• Own client content end to end. Concepts, calendars, production, scheduling, client approvals, and reporting across multiple accounts at once.
• Study people, obsessively. The best content people are addicted to understanding why humans watch, share, save, and buy. You watch content and reverse-engineer why it worked. This isn't a skill we can teach; it's a curiosity you either have or you don't.

Who You Are

• A proven editor with a portfolio of short-form video that performed, not just looked nice
• A storyteller first, tool operator second; you understand narrative structure, tension, and payoff, and it shows in everything from a 15-second edit to a carousel
• Genuinely comfortable on camera, or hungry to get there fast
• Strong writer with an ear for voice; you can sound like a fintech founder in the morning and a skincare brand in the afternoon
• Someone who understands that content is a business function, not an art project; you care whether it worked
• Organised enough to run multiple client accounts without dropping balls, and honest enough to flag it early when something's off track
• Curious about people to the point of obsession: consumer psychology, audience behaviour, why things spread

Nice to Have

• Experience in an agency or multi-brand environment
• Familiarity with UGC and creator management
• Basic understanding of paid media, enough to make organic content that converts into ad creative