Social Media & Content Marketing Coordinator

Macquarie Community College; Blacktown; On-site; AUD 65,000 - 90,000; Full time

Job summary

Macquarie Community College in Blacktown, NSW, is seeking a dynamic Marketing Coordinator to develop and manage our social media strategy, overseeing digital presence across multiple platforms and supporting campaigns that boost brand awareness and engagement with students and communities.

You will work across MCC and Gateway Community High brands, creating engaging content, monitoring channels, and collaborating with teams to align with campaigns.

Qualifications

• Proven experience managing social media accounts for a brand or organisation, ideally within the education sector.
• Strong knowledge of major social media platforms and current trends in social media marketing.
• Excellent written and verbal communication skills with the ability to adapt messaging for different audiences and platforms.
• Creative thinking and the ability to develop original, engaging content ideas that resonate with target audiences.
• Proficiency with social media management tools and analytics platforms.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Familiarity with graphic design software such as Canva, Adobe Creative Suite or similar tools.
• Understanding of basic SEO/AEO principles and digital marketing best practices.
• Current NSW drivers licence and car.
• Hold or be willing to obtain a national police check and WWCC.

Responsibilities

• Develop, create and manage engaging content across social platforms including Instagram, Facebook, LinkedIn and YouTube.
• Plan and execute social media campaigns that align with marketing objectives and brand messaging.
• Monitor social media accounts, respond to comments and messages, and engage with our community promptly.
• Analyse social media performance metrics and provide regular reports to inform strategy.
• Collaborate with MCC and GCH teams to integrate social media with broader campaigns.
• Conduct research on social media trends, competitor activity and audience insights.
• Assist with marketing collateral including graphics, videos and promotional materials.
• Contribute to email marketing strategy (HubSpot) – segmentation, emails, improving performance.
• Support event marketing and promotions with social media coverage and community engagement.
• Manage social calendars and scheduling tools for consistent content delivery.

Skills

Social media management

Content creation

Analytics

Written and verbal communication

Creativity

Organisational skills

Team collaboration

Detail orientation

SEO basics

Drivers license

Police check WWCC readiness

Tools

Canva

Adobe Creative Suite

HubSpot

Job description

Macquarie Community College in Blacktown, NSW, is seeking a dynamic Marketing Coordinator to develop and manage our social media strategy, overseeing digital presence across multiple platforms and supporting campaigns that boost brand awareness and engagement with students and communities.

You will work across MCC and Gateway Community High brands, creating engaging content, monitoring channels, and collaborating with teams to align with campaigns.