Social Media & Content Coordinator

NYVA; City of Melbourne; Hybrid; AUD 18,000 - 34,000; Part time

Job summary

NYVA is a modest fashion brand creating innovative hijabs and modest wardrobe essentials. We seek a Social Media & Content Coordinator to own day-to-day coordination of our organic social channels, planning weekly Instagram and TikTok content, and turning ideas into a structured content calendar.

This permanent part-time role (10–15 hours/week) is hybrid with Melbourne-based in-person days. You’ll work with the Founder and Content Editor to grow brand presence, craft captions, briefs, and

Qualifications

• Strong understanding of Instagram, TikTok, Reels and Stories.
• Great eye for fashion, beauty, lifestyle or e-commerce content.
• Highly organized and confident managing deadlines.
• Turn broad ideas into structured content plans.
• Understand how content supports launches, engagement and brand growth.
• Keep up with social trends and adapt them to a brand.
• Proactive, reliable and comfortable working independently.
• Melbourne-based and available for occasional in-person content days.
• Experience with Airtable, Notion, Canva, Meta Business Suite or similar tools.

Responsibilities

• Plan NYVA’s weekly Instagram and TikTok content.
• Manage and maintain the social media content calendar.
• Develop content ideas around product launches, campaigns, restocks and key products.
• Prepare clear content briefs for the Content Editor.
• Manage content workflows and deadlines through Airtable.
• Maintain social strategy and campaign plans within Notion.
• Write engaging captions, hooks and calls-to-action.
• Schedule and publish Reels, posts and Stories at designated times.
• Coordinate Instagram Stories and day-to-day social activity.
• Research trends, sounds, formats and content opportunities.
• Review completed content before publishing.
• Monitor performance and identify what is working.
• Prepare simple weekly insights and recommendations.
• Bring proactive new ideas to the Founder and wider content team.

Skills

Content planning

Social media management

Campaign ideation

Caption writing

Trend spotting

Deadline management

Team collaboration

Melbourne-based

Tools

Airtable

Notion

Canva

Meta Business Suite

Job description

Social Media & Content Coordinator
Permanent Part-Time | Melbourne VIC | Hybrid | 10–15 hours per week

NYVA is looking for a creative, highly organised and social-media-savvy Social Media & Content Coordinator to join our growing team on a permanent part-time basis.

NYVA is a modest fashion brand creating innovative hijabs and thoughtfully designed modest wardrobe essentials for women around the world.

We’re looking for someone who understands what makes strong social content, but who also enjoys the strategy, planning and organisation behind it.

This role will take ownership of the day-to-day coordination of NYVA’s organic social media presence, working closely with our Founder and Content Editor to turn ideas, launches and campaigns into a consistent and engaging content calendar.

What you’ll be doing

• Planning NYVA’s weekly Instagram and TikTok content
• Managing and maintaining the social media content calendar
• Developing content ideas around product launches, campaigns, restocks and key products
• Preparing clear content briefs for our Content Editor
• Managing content workflows and deadlines through Airtable
• Maintaining social strategy, campaign plans and ideas within Notion
• Writing engaging captions, hooks and calls-to-action
• Scheduling and publishing Reels, posts and Stories at designated times
• Coordinating Instagram Stories and day-to-day social activity
• Researching trends, sounds, formats and content opportunities
• Reviewing completed content before publishing
• Monitoring performance and identifying what is working
• Preparing simple weekly insights and recommendations
• Bringing proactive new ideas to the Founder and wider content team

About you

We’re looking for someone who combines creativity with strong organisation.

You’ll ideally:

• Have a strong understanding of Instagram, TikTok, Reels and Stories
• Have a great eye for fashion, beauty, lifestyle or e-commerce content
• Be highly organised and confident managing deadlines
• Be able to turn broad ideas into structured content plans
• Understand how content supports launches, engagement and brand growth
• Keep up with social trends and know how to adapt them to suit a brand
• Be proactive, reliable and comfortable working independently
• Enjoy bringing new ideas to the table
• Be Melbourne-based and available for occasional in-person content days

Experience with Airtable, Notion, Canva, Meta Business Suite or similar tools is highly regarded, but we’re happy to teach the right person our internal systems.

Being comfortable appearing on camera is not essential, however it would be a bonus.

For the right person, there may be opportunities to occasionally appear in NYVA social content including product demonstrations, styling content, behind-the-scenes videos and talking-to-camera Stories.

The role

This is a permanent part-time position of 10–15 hours per week, with the potential for the hours and responsibilities to grow over time.

The role will primarily be performed remotely, with occasional in-person content days in Melbourne.

You’ll work closely with NYVA’s Founder and Content Editor and have the opportunity to gradually take greater ownership of the brand’s social media strategy and planning.