Social Content Producer

Victorian Department of Health; Melbourne; Hybride; AUD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Hybrid work

20 days annual leave

Personal/carer’s leave 10 days

Equipment provided

Direct access to MD and leadership

Résumé du poste

ViewJobs in Melbourne seeks a strategic Content Lead to own our social and content narrative across multiple platforms. You’ll craft posts, articles and videos, turning brand strategy into compelling stories that resonate with employers, graduates and partners.

You will partner with the MD and leadership team to place thought leadership, manage campaigns and grow engagement with a mix of organic and paid content. This role combines storytelling with data-driven optimization in a hybrid setup.

Qualifications

• Experience planning, running and reporting on social campaigns across major platforms (organic and paid).
• Strong writing and editing in plain, warm Australian English.
• Experience producing short-form video and supporting content formats (articles, emails, landing pages).
• Ability to build and maintain a rolling content calendar and KPI dashboards.

Responsabilités

• Own organic social presence across LinkedIn, Instagram, Facebook, TikTok, YouTube for the company and leadership profiles.
• Turn brand strategy into content pillars, messaging framework and editorial calendar; write and produce posts and case studies.
• Lead thought leadership with the MD and leadership team across media partners and beyond.
• Deliver social and content components of integrated campaigns with the growth team.
• Manage content stack: design, video editing, scheduling, listening, analytics and AI tools.

Connaissances

Campaign planning

Content writing

Thought leadership

Campaign management

Social media analytics

Video editing

AI tooling

Deadline management

B2B content

Outils

Video editing software

Scheduling tools

Social listening tools

Analytics platforms

Description du poste

ViewJobs is an Australian employment and education marketplace. Regional at heart and national in reach, we connect people with jobs, education pathways and career support so they can take charge of what comes next in their working lives.

ViewJobs is a small Melbourne-based team building a platform that gets to know where a person is in their career, shows where they could go and connects them to what gets them there.

The role

You’ll give the brand one consistent voice – practical, warm and direct – and turn platform data, graduate and employer stories and leadership perspectives into content that earns attention and moves people to act. Reporting to the Executive General Manager, you’ll work closely with our media and partnerships, growth, design and employer teams.

What you'll be doing

• Social media: own our organic presence across LinkedIn, Instagram, Facebook, TikTok and YouTube for the company and leadership profiles – planning, publishing, community management and reporting
• Content and narrative: turn the brand strategy into content pillars, a messaging framework and an editorial calendar; write and produce posts, short‑form video, articles, email and landing page copy, and case studies
• Thought leadership: build and run a programme with the Managing Director and leadership team, placing articles and commentary on work, careers, regional employment and education across our media partner titles and beyond
• Campaigns: deliver the social and content side of integrated campaigns, including media partner editorial and paid social creative with our Head of Growth
• Creation and tooling: run the content stack – design, video editing, scheduling, listening, analytics and AI tools – and roll out the refreshed visual identity
• Measurement: set the KPIs, keep a weekly dashboard and monthly insight report, and adjust the calendar on the evidence
• External partners: brief and manage agencies, freelancers and creators for video, design and copy
• Employer and B2B content: create content for employers, education partners and talent solutions audiences, including product and partnership announcements
• Governance: look after the social media policy, approvals, consent for stories and imagery, and advertising disclosure

What success looks like

First 90 days

• Channel audit done, with a baseline dashboard and agreed targets
• Content pillars, messaging framework and a rolling six‑week calendar in use
• First thought leadership pieces drafted and placed
• A roster of freelancers and creators briefed and ready

Six to twelve months

• Audience, engagement and click‑through growing on every active channel
• A steady monthly flow of editorial, graduate and employer stories
• Leads and applications from organic content tracked alongside paid
• The refreshed brand live across every social and content touchpoint

About you

You’ll bring

• Experience planning, running and reporting on social campaigns across the major platforms, organic and ideally paid
• Deep working knowledge of social creation and tracking tools – scheduling, listening, analytics, design and short‑form video editing
• B2B content and social experience for employer, partner or professional audiences (B2C experience is welcome too)
• AI fluency – you use AI tools daily for drafting, repurposing, visuals and analysis, and pick up new tools quickly
• Strong writing and editing in plain, warm Australian English
• Comfort producing short‑form video, whether shooting, editing or directing
• The drive to own a calendar, hit deadlines and ask for what you need

Nice to have

• Experience managing agency, freelance or creator resource
• Brand platform, messaging framework or thought leadership experience
• A background in employment, education, media, marketplace or community‑focused businesses
• Experience with regional or community audiences
• Paid social campaign management and basic design skills

What we offer

• A permanent, full‑time role in a growing Australian company with a national audience
• The chance to help bring a brand refresh to life
• Hybrid working from our Southbank office in Melbourne, with equipment supplied
• 20 days annual leave and 10 days personal/carer’s leave, plus all NES entitlements
• Budget for the tools you need, and a team that expects you to use them
• Direct access to the Managing Director and leadership team