Social & Content Lead @ Fetch

Hatch; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive Series A salary + equity

Hybrid working (3-4 days in-office)

MacBook Pro + top setup

Team retreats

Office dogs

Unlimited snacks

Job summary

Fetch is building Australia's most loved pet health brand, and we want you to help Fetch grow its audience. As Social & Content Lead, you will own end-to-end organic short-form content for TikTok, Instagram and YouTube Shorts—from concept and scripting to shooting, editing and posting.

You’ll turn real Fetch moments into content that people watch, save and share, staying fast, tasteful and internet-native. If you’ve built a channel with real engagement, shoot and edit yourself, and love pets,

Qualifications

• 2+ years creating short-form content in-house, at an agency, or on personal channel.
• Built or grown a channel with real engagement.
• You shoot and edit yourself (iPhone or mirrorless, CapCut, Premiere, or equivalent).
• Strong writing across hooks, scripts and captions.
• Experience using AI tools and know when to handcraft.
• Bonus: your own audience or personal channel.

Responsibilities

• Make Fetch famous on TikTok, Instagram and YouTube Shorts.
• Own organic short-form end-to-end: concept, script, shoot, edit, post.
• Turn real Fetch moments into content people watch, save and share.

Skills

Short-form content

Social media strategy

Video editing

Copywriting / hooks

AI tools usage

Analytics & engagement

Self-shooting

Tools

CapCut

Premiere

Descript

Runway

ElevenLabs

Claude

Job description

Fetch is how modern pet parents give their pets the best care. One pink app for insurance, health, and care. Easy, fair, and kinda fun. We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.

We're building Australia's most loved pet health brand, and now we want many more pet parents to notice us, follow us and share us. That's where you come in.

• Location: Sydney (Hybrid, 3-4 days in-office, or out on a shoot)
• Employment type: Full-time
• Compensation: Competitive Series A salary + meaningful equity
• Working with: Works closely with the Head of Marketing and the founders.

Your role

We're looking for a brilliant Social & Content Lead to make Fetch famous. Organic short-form is yours end to end: concept, script, shoot, edit, post, learn. TikTok, Reels and Shorts. You'll need to be fast, tasteful and properly internet-native, and your content should feel like it belongs in the feed, not like a brand trying to do TikTok.

• Make Fetch worth following on TikTok, Instagram and YouTube Shorts
• Own organic short-form end to end: concept, script, shoot, edit, post
• Turn real Fetch moments into content people watch, save and send

What you'll build

• A feed worth following: TikTok, Instagram and YouTube Shorts that grow real engagement.
• Repeatable series, not one-offs: formats that compound instead of random posts.
• A trend radar: knowing early what Fetch should jump on, ignore or twist.
• Fuel for paid: your best hooks, openings and variants feeding performance.

About You

You understand the internet in your bones. You know why a video gets watched twice, when a hook is too slow, and when a trend is already dead. Maybe you've worked at a consumer brand, an agency, a media company, or built your own channel. What matters is that you've made content people actually watched, saved and sent.

• 2+ years making short-form content, in-house, at an agency, or on your own channel
• You've built or grown a channel with real engagement
• You shoot and edit yourself (iPhone or mirrorless, CapCut, Premiere, or whatever ships fastest)
• Strong writing across hooks, scripts and captions
• You already use AI tools (Higgsfield, Descript, Runway, ElevenLabs, Claude) and know when to handcraft
• Bonus: your own audience or personal channel

Beyond The CV

• You're funny, observant and brave
• You can turn a small pet-parent truth into a big social idea
• You're full of ideas, and you actually ship them
• You can take feedback without getting weird about it
• You love pets, and you get why people are obsessed with them

You probably won't love this role if

• You don't really live on TikTok, Reels or Shorts
• You need a big team, a big budget or a perfect brief
• You'd rather talk about strategy than make the thing
• You're too polished to move quickly

What it's like here

We're ambitious, collaborative, and genuinely enjoy building together. The Fetch team is smart, thoughtful, and kind. Low ego, open, caring, and always supportive.

• You'll be involved early in strategy. You're encouraged to give your opinion and debate with founders and the rest of the team
• Weird is welcome. We value unexpected perspectives and people who think differently, so just be you
• Work on a product genuinely loved by tens and tens of thousands of pets, pet parents and vets
• We're growing FAST. It's an exciting time to join and you'll directly impact the future of our products

And The Perks

• Competitive Series A salary + meaningful equity
• Hybrid working (3-4 days in-office)
• Latest MacBook Pro and a top setup
• Two team retreats each year
• Office dogs for cuddles and interruptions
• Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap