Head of Growth

Fetchpet; Australia; Hybrid; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work (3 days in Sydney)

Equity

Top setup: MacBook Pro

Team retreats

Office dogs

Coffee and snacks

Parental leave

5 weeks annual leave

Job summary

Fetch is seeking a Head of Growth to own the strategy, system, and team responsible for accelerating growth in Australia. You will build a growth engine spanning acquisition, conversion, lifecycle, partnerships, and new channels with a data-driven, AI-enabled testing approach.

You will lead a small growth team, report to a co-founder, and operate in a hybrid Sydney setup. Compensation includes Series A salary and equity, reflecting senior ownership and impact.

Qualifications

• 5+ years in growth, ideally in a venture-backed consumer business.
• Ownership across growth strategy, budget, team, and targets.
• Experience building a creative or growth-testing operation.
• Strong understanding of CAC, LTV, payback, cohorts, and conversion.
• Good judgement across copy, design, websites, landing pages, offers, and customer experience.
• A sharp eye for creative that works on Meta, TikTok etc.
• Nice to have: subscription, referral, product-led growth.

Responsibilities

• Own growth strategy, system, and team across acquisition, conversion, lifecycle, referrals, partnerships, website, and new channels.
• Build a scalable growth engine with weekly testing rhythms across creative, paid, website, product, and lifecycle.
• Develop a high-converting website and funnel that are thoughtful and personal.
• Identify and pursue new growth routes: vets, breeders, rescues, partnerships, community, and channels.
• Create a scalable paid engine (Meta, TikTok, Google) with strong unit economics.
• Implement an AI-native testing system for weekly experiments on pages, offers, and lifecycle ideas.
• Lead and coach a small growth team.

Skills

Growth strategy

Budget management

Team leadership

Creative/growth-testing

CAC/LTV/payback

Copy & UI/UX judgement

Meta/TikTok ads

Product-led growth (nice-to-have)

Tools

Analytics tools

A/B testing platforms

Job description

Fetch is how modern pet parents give their pets the best care. One pink app for insurance, health and care. We’ve raised our Series A from Lightspeed and Airtree, we’re rated 4.9 on Google, #1 by CHOICE, and we’re growing fast.

The role

We’re looking for an exceptional Head of Growth to own how Fetch grows: the strategy, system, and team.

This is a senior player-coach role across acquisition, conversion, lifecycle, referrals, partnerships, website, and new channels. Your job is to build the engine that gets Fetch in front of every pet parent in Australia - in ways that are creative and clever.

Growth has to feel like Fetch: crafted, warm, fun, trustworthy, and a little bit magic. The ad, the website, the landing page, the first 30 seconds in-app, the referral loop all matter.

Location: Sydney, hybrid, 3–4 days in office

Employment type: Full time

Compensation: Series A salary and equity

Working with: Reports to a co-founder and leads a small growth team. We’re flat, fast and care about the best idea.

What you’ll build and own

A growth engine that compounds: weekly testing rhythms across creative, paid, website, product, and lifecycle

A website and funnel that converts: thoughtful, clever, personal

New growth routes: vets, breeders, rescues, partnerships, community, and channels no one else in the category is trying

A scalable paid engine: Meta, TikTok, Google etc. with unit economics that hold as spend grows

An AI-native testing system: agents and workflows that test creative, landing pages, offers, and lifecycle ideas every week

A small team: hired, coached, and led by you

A clear view of what’s working: CAC, LTV, payback, conversion, retention

About you

You’ve scaled something before to hundreds of thousands of people, and you have the ambition and drive to make it happen again at Fetch.

This might look like:

5+ years in growth, ideally in a venture-backed consumer business

Ownership across growth strategy, budget, team, and targets

Experience building a creative or growth-testing operation

Strong understanding of CAC, LTV, payback, cohorts, and conversion

Good judgement across copy, design, websites, landing pages, offers, and customer experience

A sharp eye for creative that works on Meta, TikTok etc.

Nice to have: subscription, referral, product-led growth, you don’t need insurtech or fintech experience!

You’ll probably love this role if:

You’re super ambitious and want to grow very fast!

You’re all in on AI

You’re optimistic and ambitious, and you make people around you want to go harder

You’re clever and creative, and come up with ideas others don’t

You care about tiny details that make a brand loved

You love pets

You probably won’t love this role if:

You want a big team, big agency roster and distance from the work

You need perfect data, briefs or structure before moving

You’re uncomfortable being challenged, or think people should stay in their lane

You think growth is just numbers

What it’s like here

The Fetch team vibe is ambitious, smart, hard-working, thoughtful, and kind.

You’ll be involved early in strategy, with room to debate ideas with founders and the team

You’ll work on a product genuinely loved by pet parents, vets and the broader pet community

We’re growing fast, and you’ll directly shape the future of Fetch

Competitive Series A salary + meaningful equity

Hybrid working (3 days Sydney office, flexible WFH)

Latest MacBook Pro and a top setup

Two team retreats each year

Office dogs for cuddles and interruptions

Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap

Inclusive parental leave policy

5 weeks annual leave