SEO Specialist

The Local Guys; South Australia; On-site; AUD 70,000 - 90,000; Full time

Job summary

A national support franchise located in Adelaide is seeking an experienced SEO Specialist to enhance their digital presence. The role involves executing SEO strategies, managing Google Ads, and collaborating with a marketing team. Ideal candidates will have over 3 years of relevant experience and strong knowledge of SEO tools. The position offers a competitive salary, birthday leave, and a supportive team environment.

Benefits

Competitive salary

Birthday leave

Monthly bonus day off

Gym in the building

Excellent public transport access

Qualifications

• 3+ years of experience in a similar role.
• Strong knowledge of SEO tools like SEMRush and Ahrefs.
• Solid understanding of technical SEO best practices.

Responsibilities

• Develop and execute SEO strategy for lead generation.
• Manage Google Ads and Google My Business strategies.
• Conduct keyword research and competitor analysis.
• Monitor and analyze website performance.

Skills

SEO principles

On Page SEO

Off Page SEO

Technical SEO

Local SEO

Google Analytics

SEMRush

Ahrefs

Problem-solving

Analytical skills

Tools

Google Search Console

Job description

About Us

We are an award-winning, rapidly growing, national Electrical Test & Tag, Pest Control and Cleaning franchise with Franchise Partners located across every Australian state, and now New Zealand! In an exciting period of growth for the business, we’re looking for an enthusiastic and talented person to fit right into our Support Centre team and help take our brand to the next level!

Our National Support Centre is located in Adelaide CBD, South Australia where our enthusiastic team focuses on the recruitment of new franchise partners and support of existing franchise partners, as well as working with new and existing clients.

Why The Local Guys?

As a family-built franchise, we look at each Franchise Partner and staff member as a member of the family. We value great personalities and relationships, and believe in a healthy balance between professionalism and fun!

Working with us, you can also expect:

• A fun, exciting team and fast-paced role where no two days are the same
• 1 additional personal day off each month, not included in your annual leave!
• A day off on your birthday!

The Role

We’re looking for an SEO Specialist to supercharge our online presence, boost rankings, and grow our digital footprint. You’ll take ownership of SEO strategy, content optimisation, and reporting, working closely with our web developer, digital content creator and copywriter to deliver measurable results.

Key Responsibilities

• Develop & execute SEO strategy to drive lead generation and brand visibility across all 4 divisions (Electrical Test & Tag, Pest Control, Cleaning & Carpet Cleaning).
• Oversee, manage and maintain Google Ads Strategy to drive lead generation across all 4 divisions (Electrical Test & Tag, Pest Control, Cleaning & Carpet Cleaning).
• Manage Google My Business strategy focusing on publishing, optimising and increasing engagement across Franchise Partner profiles
• Oversee and manage external SEO team, ensuring backlinking, on-page optimisation, and organic ad campaigns align with company goals.
• Conduct keyword research & competitor analysis to identify growth opportunities.
• Optimise website structure, landing pages, and content for maximum search performance and conversion.
• Monitor and analyse website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Audit website regularly to identify and resolve technical SEO issues (crawlability, indexing, site speed, mobile-friendliness).
• Collaborate with the internal marketing team on content strategy, ensuring alignment with SEO and lead generation objectives.
• Stay up to date with algorithm changes & SEO trends, adjusting strategy proactively.

About You

Strong knowledge of SEO principles, including On Page SEO, Off Page SEO, Technical SEO and Local SEO.

Strong knowledge of SEO tools (SEMRush, Ahrefs, Google Analytics, Search Console)

Strong knowledge and understanding of user engagement and behavioural signals

Experience improving rankings and growing organic traffic

Solid understanding of technical SEO best practices

Strong problem-solving and analytical skills

Positive, proactive, and able to thrive in a fast-paced environment

3+ Years of industry experience in a similar role

What We Offer

Competitive salary aligned with experience

A close-knit, supportive team in Adelaide’s CBD

Career growth in a rapidly expanding franchise brand

Birthday leave + monthly bonus day off

Gym in the building & excellent public transport access

Successful applicants will be required to provide a current Police Clearance Check.

The Local Guys is an Equal Employment Opportunity employer and welcomes applications from diverse candidates.