Senior Social Producer, Indigenous

NIT; Sydney; On-site; AUD 103,000 - 113,000; Full time

Job summary

ABC is seeking a skilled social media producer to grow Indigenous content reach across major platforms. You will shape campaigns on Facebook, Instagram, YouTube and TikTok, run idea sessions with the ABC Indigenous team, and develop new video formats to uplift content quality.

You will mentor colleagues, manage stakeholder relationships, and use analytics to refine strategy while ensuring compliance with rights, copyright, moderation and child-safety policies.

Qualifications

• Proven experience creating high-quality social video, ideally on YouTube, TikTok and Reels.
• Strong eye for vertical video trends and new audience opportunities.
• Established ability to build and manage relationships with cross-organisational stakeholders and external partners.
• Familiarity mentoring colleagues and providing feedback to others.
• Strong analytics skills and awareness of platform risks like rights, copyright, moderation and child safety.
• Knowledge of issues affecting Aboriginal and/or Torres Strait Islander people, and the ability to communicate sensitively.

Responsibilities

• Shape and deliver social campaigns across Facebook, Instagram, YouTube and TikTok.
• Run sessions with the ABC Indigenous social team to uncover content ideas and trends.
• Develop fresh video formats and simple guides to help the team produce high-quality content.
• Mentor ABC Indigenous social producers to build their social skills and confidence.
• Use analytics and audience insights to inform content strategy and decisions.

Skills

Social video production

YouTube

TikTok

Reels

Vertical video

Stakeholder management

Mentoring

Analytics

Rights & safety policy

Aboriginal knowledge

Job description

This vacancy is open only to Aboriginal and Torres Strait Islander applicants, reflecting our commitment to the ABC's Reconciliation Action Plan, ABC Diversity, Inclusion and Belonging Plan 2023 - 2026 and the Equal Employment Opportunity (Commonwealth Authorities) Act 1987.

• Permanent, full-time
• $103K to $113K

About the Role

Join our Social & Digital team to grow the reach of ABC Indigenous content while prioritising younger and lighter audiences and emerging platforms.

• Shape and deliver social campaigns across Facebook, Instagram, YouTube and TikTok
• Run sessions with the ABC Indigenous social team to uncover content ideas, identify trends and recognise training needs
• Develop fresh video formats and simple guides to help the team continue making high-quality content
• Mentor and provide feedback to ABC Indigenous social producers and creators to build their social skills and confidence
• Use analytics and audience insights to identify what’s working and inform future content and strategy decisions

About You

You're a skilled social media producer who knows how to stop the scroll. With a track record of delivering high-quality social video, you bring fresh ideas and a flair for creating content that gets people watching, sharing and talking.

You'll also have:

• Proven experience creating high-quality social video, ideally on YouTube, TikTok and Reels
• A sharp eye for vertical video trends and new audience opportunities
• Established ability to build and manage relationships with cross-organisational stakeholders, as well as external partners
• Familiarity mentoring colleagues and providing feedback to others
• Strong analytics skills and awareness of platform risks like rights, copyright, moderation and child safety
• Knowledge of issues affecting Aboriginal and/or Torres Strait Islander people, and the ability to communicate sensitively and effectively

Working at the ABC

The ABC's a great place to work; we provide various opportunities for First Nations staff, including attending the national Indigenous staff conference, activities during NAIDOC week, regular networking events and mentoring support.

You'll have a friendly and supportive environment to learn and grow in, with a vibrant, dynamic and cohesive team and a manager who will help you with any questions and give you regular opportunities to talk about your progress. You'll also have access to a network of Indigenous staff members through the employment network group ABC Mob and support from the Indigenous Employment Manager.

Applications Close: 11:55 pm, Sunday 1 November

The National Indigenous Times acknowledges and pays respect to past and present Traditional Custodians and Elders of this nation. We recognise Aboriginal Community's continuing connection to their lands, waters and stories and acknowledge that sovereignty has never been ceded.