Senior SEO Specialist at Domain Group

Domain Group; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Generous compensation

Extra annual leave

Leadership development programs

Perkbox discounts

Learning resources

Job summary

Domain Group is seeking a Senior SEO Specialist to grow our organic visibility across brands. You’ll partner with Product, Design, Tech and Marketing to implement SEO initiatives and improve site architecture, content and keyword targeting.

You will translate performance data into actionable recommendations, mentor teammates, and drive the SEO roadmap while adapting to evolving search behavior across the portfolio.

Qualifications

• Bachelor’s degree or equivalent in marketing, communications, or related field.
• 5+ years in SEO with proven growth for large sites.
• Experience using SEO analytics tools (GA, GSC, SEMrush/Ahrefs, Screaming Frog).
• Strong communication and ability to explain data to non-technical stakeholders.
• Understanding of HTML/CSS/JS and site migrations.
• Familiar with AI-driven search and GEO.
• Sydney-based preferred; Melbourne applicants considered.

Responsibilities

• Develop and execute organic search strategies across multiple brands.
• Lead site architecture, content optimisation, keyword targeting, structured data, and link-building.
• Collaborate with Product, Technology, Design, Marketing and Editorial teams to embed SEO best practices.
• Provide keyword insights, search trends, and content recommendations to support campaigns.
• Drive prioritisation of SEO roadmap initiatives and monitor performance.
• Monitor SEO performance, identify issues and implement timely improvements.
• Conduct site health audits and guide developers on fixes.
• Mentor team members and deliver SEO workshops.

Skills

SEO expertise

Analytics tools

Stakeholder management

HTML/CSS/JS basics

Communication skills

Real estate knowledge

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Microsoft Excel

Job description

This Full time on site position offers great opportunities for career growth.

Senior SEO Specialist Job Description

Senior SEO Specialist plays a critical role in growing Domain's organic visibility and traffic across our portfolio of brands. Reporting to the Lead SEO, they combine technical SEO expertise with data and content insight to identify opportunities, help prioritise the right initiatives, and work closely with Product, Design, Tech and Marketing to bring them to life.

The Senior SEO Specialist adds value by translating keyword, trend and search performance data into clear, actionable recommendations - equipping stakeholders across the business to make better editorial, product and technical decisions.

They help define and execute organic search strategies for multiple brands across Domain Group, and oversee improvements to site architecture, content and keyword targeting, structured data, internal link building and more.

Domain's SEO function sits at the intersection of Product, Marketing and Technology, working to ensure Domain and its portfolio brands remain highly visible and discoverable as search behaviour evolves.

The Senior SEO Specialist partners closely with the Lead SEO to train stakeholders, drive prioritisation of the SEO roadmap, and monitor day-to-day performance - helping the business respond quickly to opportunities and risks in organic search.

What you’ll do

• Develop and execute organic search strategies across multiple brands, driving growth in visibility, traffic, and search performance.
• Lead SEO initiatives including site architecture, content optimisation, keyword targeting, structured data, and link-building strategies.
• Partner with Product, Technology, Design, Marketing, and Editorial teams to embed SEO best practices across the business.
• Provide keyword insights, search trends, and content recommendations to support marketing campaigns and editorial planning.
• Drive prioritisation of SEO roadmap initiatives, ensuring focus on the highest-impact opportunities.
• Monitor SEO performance, identify issues and opportunities, and work with stakeholders to implement timely improvements.
• Conduct site health audits, find technical blockers (indexation, site speed, architecture), and guide developers/engineers on fixes.
• Measure and report on SEO experiments, translating results into actionable insights and future recommendations.
• Mentor team members and deliver SEO workshops and training to build capability across both the SEO team and wider business.

Ideally you’ll have

• Bachelor’s degree or equivalent in marketing, communications, business or a related field
• SEO experience: 5+ years in SEO
• Proven success of driving organic growth for medium to large scale websites
• Expert level use of SEO and analytics tools (e.g. Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog, Microsoft Excel)
• Good communication and written skills to explain complex data to non-technical stakeholders and solid stakeholder management skills
• Firm grasp of HTML/CSS/JS behaviours and site migrations
• Familiar with AI-driven search, and generative engine optimization (GEO)
• A "can do" attitude, deep passion and care for SEO, technology and helping Australians in their property journey
• Preferred Experience in real estate, property, classifieds or marketplace businesses
• SEO or digital marketing certifications
• Preferably in Sydney, Melbourne applicants are also welcomed

What’s in it for you

• We offer you generous compensation and performance-based incentives.
• Other perks include extra days of annual leave
• Leadership development programs
• Eurostaffs Learning
• Perkbox discounts and much more

At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds including but not limited to; people of all genders, of all ages, sexual orientations, ethnicities, nationalities, religions and beliefs.

About Domain (part of the CoStar Group)

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group - a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. We are dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

Equity, Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at [e-mail] or leave a message on 1300 858 356 and we will get back to you.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre- employment substance abuse testing.