Senior Product Lead - Complex Assets & Derivatives

Citi; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

Betashares in Australia is seeking a Video Production Manager to build and lead its in‑house video capability, moving briefs from concept to delivery at pace while using AI‑powered tools to boost speed, quality and scale. You will own end‑to‑end production across formats from explainers to social content, manage shoots and post‑production, and ensure timely delivery to brand standards.

Expertise with Synthesia, Runway, HeyGen, ElevenLabs and Adobe Premiere Pro is essential, plus the ability to

Qualifications

• 4–7 years of video production experience.
• Hands‑on proficiency across pre‑production, shoot, and post‑production.
• Strong post‑production skills with Adobe Premiere Pro and After Effects.
• Hands-on experience with AI video production tools such as Synthesia, Runway, HeyGen and ElevenLabs.

Responsibilities

• Own end‑to‑end video production: brief, script, storyboard, shoot, direct, edit and deliver.
• Produce a broad range of video formats: presenter‑led explainers, social video, ads, motion graphics, webinars.
• Manage production calendar and ensure on‑time delivery across briefs.
• Operate camera, lighting and audio for in‑studio/location shoots.
• Post‑produce content in Premiere Pro/After Effects, including color grading and audio.

Skills

Video production

AI video tools

Adobe Premiere Pro

After Effects

Tools

Adobe Premiere Pro

After Effects

Synthesia

Runway

HeyGen

ElevenLabs

Job description

Betashares is one of Australia’s leading ETF and investment management businesses, with ambitions to become a leading wealth manager and household name by 2030. The business manages more than $80 billion in assets across a broad range of ETFs, managed accounts and direct investment solutions. Betashares is entering its next phase of growth — scaling its retail platform, deepening customer engagement, and broadening its wealth proposition — and marketing is a critical driver of this growth.

About the Role

Betashares is seeking a skilled Video Production Manager to build and lead its in-house video production capability. This is a hands‑on, end‑to‑end production role for someone who can move a brief from concept to delivery at pace — and who is genuinely excited about using AI‑powered production tools to increase speed, quality and scale.

AI‑assisted production is not an optional add‑on in this role — it is central to the Betashares model for in‑house video. The successful candidate will be as fluent with Synthesia, Runway, HeyGen and ElevenLabs as they are with Adobe Premiere Pro.

Key Responsibilities

Video Production — End to End

• Own end‑to‑end video production: brief, script, storyboard, shoot, direct, edit and deliver.
• Produce a broad range of video formats: presenter‑led explainers, social video (Reels, YouTube Shorts, LinkedIn video), advertising (pre‑roll, YouTube, programmatic), motion graphics, animated content, webinar recordings and event content.
• Manage the video production calendar and ensure on‑time delivery across multiple concurrent briefs.
• Operate camera, lighting and audio equipment for in‑studio and location shoots.
• Post‑produce content in Adobe Premiere Pro, After Effects or equivalent, including colour grading, audio mixing and motion graphics.

AI and Modern Production Tooling

• Lead the adoption of AI‑powered production tools to increase speed, quality and scale across video output — this is a primary, not secondary, responsibility.
• Use tools such as Synthesia, HeyGen, Runway, ElevenLabs and equivalent platforms to produce AI‑assisted content efficiently and to brand standard.
• Develop AI‑assisted production workflows that scale Betashares’ video output without requiring proportionate increases in headcount or cost.
• Build a systematic approach to evaluating emerging video AI tools: assess quality, cost, brand risk and production fit; bring credible recommendations to the Director IHA.
• Train and upskill the broader In‑House Agency in AI video production techniques, sharing workflows, prompts and best practice.

Brand and Creative Quality

• Ensure all video output is on‑brand, visually consistent and meeting the Betashares creative standard — regardless of whether produced traditionally or via AI‑assisted workflows.
• Collaborate with the Senior Art Director and Director IHA on concept development for video‑led campaigns.
• Maintain and evolve a library of video templates, motion graphic assets and reusable production elements.

External Suppliers and Partners

• Manage relationships with external production suppliers, post‑production houses and specialist freelancers where required.
• Brief, oversee and quality‑assure all externally produced video content.
• Manage external production budgets with clear accountability to agreed spend.

Process and Collaboration

• Work within the IHA workflow: receive briefs via the Traffic Manager, flag resourcing constraints proactively, and deliver to agreed SLAs.
• Collaborate closely with the copywriter on scripts and the design team on motion graphic integration.
• Maintain a well‑organised archive of all produced assets, including raw footage, project files and final deliverables.

About You

• 4–7 years of video production experience, with a strong portfolio across multiple formats and industries.
• Hands‑on proficiency across the full production cycle: pre‑production, shoot, post‑production and delivery.
• Strong post‑production skills in Adobe Premiere Pro and After Effects (or equivalent).
• Demonstrated, hands‑on experience with AI video production tools (Synthesia, Runway, HeyGen, ElevenLabs or similar) — this is a core requirement of the role.
• Track record of building AI‑assisted production workflows, not just using AI tools on an ad‑hoc basis.
• Ability to produce high‑quality content quickly without over‑engineering the production process.
• Strong creative sensibility and brand awareness — able to self‑direct to a high creative standard.
• Comfortable working across B2C and B2B formats and audiences.
• Experience in financial services or a regulated category is desirable but not essential.
• Intellectually excited by the pace of change in AI video production: actively follows developments, experiments with new tools and brings fresh thinking to the team.