Senior Performance Manager

Bet365 Group; Australia; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Sick Pay

Pension contribution

Job summary

Bet365 Group in Australia is seeking a Senior Performance Manager to shape digital strategy and lead high-impact campaigns. You will oversee Search, Performance Media, and Paid Social to drive growth and maximise ROI.

Responsibilities include managing budgets, mentoring a team of Marketing Executives, ensuring compliance, and aligning activity with major sporting events in the Australian market.

Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.
• Proven experience in a digital marketing leadership role in wagering or sports industry (AU).
• Extensive experience managing large-scale performance marketing budgets (UAC, Demand Gen, YouTube Ads).
• Advanced proficiency in digital tracking and attribution models (GA, MMPs).
• Strong understanding of incrementality, pLTV, and data-driven strategies.

Responsibilities

• Develop ASO and cross-channel marketing strategies to drive incrementality.
• Design and execute incrementality tests to optimise media spend.
• Manage departmental budgets in line with seasonality for profitable CAC.
• Collaborate with stakeholders and creative teams for timely asset delivery.
• Build relationships with external partners to stay updated on new features.
• Run ad-hoc analyses to uncover long-term opportunities.
• Share knowledge across the Digital team to spread best practices.
• Lead event briefings and ensure readiness for high-traffic periods.
• Ensure hygiene and compliance with Responsible Gambling guidelines.

Skills

Leadership

Analytics

Budgeting

Attribution

Cross-channel

Education

Bachelor's degree in Marketing/Business or related

Tools

Google Analytics

Mobile Measurement Partners

ASO

Job description

Job Description

We are looking for a Senior Performance Manager to shape our digital footprint in Australia. If you are a data-driven strategist ready to lead high-impact campaigns for a global sports brand, we want you.

Full-time

Closes 15/09/2026

As a Senior Performance Manager, you will play a pivotal role in driving the success of Digital activity across the Australian market. You will be channel-agnostic, overseeing Search, Performance Media, and Paid Social to drive continual conversion growth and maximise ROI.

Accountable for all digital marketing within your remit, you will develop industry-leading strategies, manage budgets, and define CPFA targets against Predicted Lifetime Value (pLTV) sources. You will support and mentor a team of Marketing Executives, ensuring always-on activity remains compliant and efficient, and tactical executions are activated on time.

By identifying cross-channel opportunities and driving a test-and-learn mindset, you will foster working synergies across channel specialist teams, Brand, and CRM. Your leadership will ensure team readiness for key sporting events and deliver streamlined accounting processes against annual budgets.

Preferred Skills and Experience

• Bachelor's degree in Marketing, Business, or a related discipline
• Proven experience in a digital marketing leadership role, ideally within the Australian wagering or sports industry
• Extensive experience managing large-scale performance marketing budgets, including UAC, Demand Gen, and YouTube Ads
• Advanced proficiency in digital tracking and attribution models, with hands-on experience using Google Analytics and Mobile Measurement Partners
• Strong understanding of incrementality, pLTV, and data-driven marketing strategies
• Knowledge of App Store Optimisation (ASO) and the relationship between paid and organic app growth
• Deep awareness of the Australian gambling vertical, local sporting calendar, and strict regulatory requirements
• Excellent financial acumen with experience in budget planning and forecasting
• Highly analytical mindset with the ability to run ad-hoc analysis to drive continuous improvement

What you will be doing

• Develop and deliver industry-leading ASO and cross-channel marketing strategies to drive incremental app growth
• Design and execute incrementality tests to measure business impact and optimise media spend
• Manage departmental budgets in line with seasonality to deliver profitable customer acquisition.
• Collaborate with internal stakeholders and creative teams to ensure timely delivery of assets
• Build and enhance professional relationships with key external partners to stay abreast of new features
• Run ad-hoc analysis to resolve pain points and uncover long-term opportunities
• Champion knowledge exchange across the Digital team to share vertical expertise and best practices
• Lead key event briefing and team readiness for high-traffic periods in the Australian sporting calendar
• Ensure a high standard of account hygiene and strict adherence to compliance and Responsible Gambling guidelines

Bonus Scheme

• Sick Pay
• Pension contribution

Life at bet365

We are a unique global operator with passion and drive to be the best in the industry. Our values form the foundation of culture and shape the unique way that we work. People are our superpower and we support you to be the best you can be.