Brand Executive

bet365 Group; Australia; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Bonus Scheme

Sick Pay

Pension contribution

Job summary

bet365 Group is seeking a Brand Executive in Australia to shape our future brand with imaginative campaigns that resonate with sports fans nationwide.

As a full-time role, you will collaborate with creative, product, and commercial teams to execute integrated marketing strategies, navigate regulatory standards, and leverage data-driven insights to drive growth across digital, social, and traditional channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Experience in brand marketing, campaign management, or marketing communications within sports, gaming, entertainment, or consumer sectors.
• Proven track record delivering integrated marketing campaigns across digital, social, partnerships, and traditional media.
• Deep understanding of the Australian sports and wagering landscape, including market trends and consumer behaviour.
• Experience managing agencies, media partners, and external stakeholders.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Analytical mindset with experience using campaign performance metrics and customer insights to optimise activity.
• High level of organisation with exceptional attention to detail.
• Knowledge of Australian advertising standards and Responsible Gambling regulations

Responsibilities

• Coordinate campaign delivery by working with internal creative, media, content, product, and commercial teams
• Assist in the development of campaign briefs, marketing assets, and promotional materials
• Monitor campaign performance and prepare post-campaign analysis to identify insights for future activity
• Collaborate with external agencies, production partners, and media suppliers to support campaign delivery
• Manage project timelines, approvals, and stakeholder communications to ensure efficient campaign delivery
• Support the management of marketing budgets, purchase orders, and campaign expenditure
• Conduct competitor monitoring, market research, and consumer insight analysis to identify opportunities for brand growth
• Ensure all marketing activity aligns with brand guidelines, Responsible Gambling requirements, and market-specific regulatory standards
• Maintain campaign documentation, reporting, and marketing calendars
• Build strong working relationships across Marketing, Creative, Product, Commercial, Compliance, and regional teams
• Bonus Scheme
• Sick Pay
• Pension contribution

Skills

Brand marketing

Campaign management

Marketing analytics

Project management

Stakeholder management

Regulatory knowledge

Education

Bachelor’s degree in Marketing, Business, Communications, or a related discipline

Tools

Microsoft Office

Marketing analytics platforms

Project management tools

Job description

As a Brand Executive, you will shape the future of our brand in Australia, bringing imaginative campaigns to life that resonate with sports fans across the country.

Full-time

Closes 16/09/2026

The Marketing department drives brand presence, managing complex, multi-channel campaigns that connect with millions of sports fans. This team operates at the intersection of creativity and data, ensuring every campaign is delivered with precision and flair.

You will play a pivotal role in this ecosystem, collaborating with creative, product, and commercial teams to execute integrated marketing strategies. This involves navigating the nuances of the Australian sports landscape, balancing creative ambition with regulatory requirements to deliver impactful brand experiences.

Preferred Skills and Experience

Bachelor’s degree in Marketing, Business, Communications, or a related discipline

Experience in brand marketing, campaign management, or marketing communications within sports, gaming, entertainment, or consumer sectors

Proven track record delivering integrated marketing campaigns across digital, social, partnerships, and traditional media

Deep understanding of the Australian sports and wagering landscape, including market trends and consumer behaviour

Experience managing agencies, media partners, and external stakeholders

Strong project management skills with the ability to handle multiple campaigns simultaneously

Analytical mindset with experience using campaign performance metrics and customer insights to optimise activity

High level of organisation with exceptional attention to detail

Proficiency in Microsoft Office, with experience in marketing analytics platforms and project management tools

Knowledge of Australian advertising standards and Responsible Gambling regulations

What you will be doing

Coordinate campaign delivery by working with internal creative, media, content, product, and commercial teams

Assist in the development of campaign briefs, marketing assets, and promotional materials

Monitor campaign performance and prepare post-campaign analysis to identify insights for future activity

Collaborate with external agencies, production partners, and media suppliers to support campaign delivery

Manage project timelines, approvals, and stakeholder communications to ensure efficient campaign delivery

Support the management of marketing budgets, purchase orders, and campaign expenditure

Conduct competitor monitoring, market research, and consumer insight analysis to identify opportunities for brand growth

Ensure all marketing activity aligns with brand guidelines, Responsible Gambling requirements, and market-specific regulatory standards

Maintain campaign documentation, reporting, and marketing calendars

Build strong working relationships across Marketing, Creative, Product, Commercial, Compliance, and regional teams

Bonus Scheme

Sick Pay

Pension contribution

Life at bet365

We are a unique global operator with passion and drive to be the best in the industry. Our values form the foundation of culture and shape the unique way that we work. People are our superpower and we support you to be the best you can be.