*Customer & Marketing Data Strategy Associate Manager*

Accenture Australia; City of Melbourne; On-site; AUD 140,000 - 180,000; Full time

Job summary

Accenture Australia seeks a Customer & Marketing Data & AI Associate Manager in Melbourne to lead defined workstreams from problem definition to recommendations and implementation. You will develop data strategies aligned with client priorities, translate complex data into actionable insights, and collaborate with cross-functional teams to deliver data-driven marketing solutions.

You will mentor junior team members and contribute to business development, with opportunities to apply Generative AI

Qualifications

• Demonstrated experience in a consulting, data, analytics or business environment.
• Strong analytical capability translating data and business problems into insights.
• Hands-on experience with SQL, Python and/or R and data visualisation tools such as Tableau and Power BI.
• Experience delivering customer analytics, segmentation, personalisation or marketing analytics.
• Experience managing defined project workstreams with stakeholders.
• Strong communication and stakeholder management skills.
• Experience supporting business development with proposals and client-facing deliverables.
• Interest in emerging Data & AI technologies and their practical applications.

Responsibilities

• Lead and deliver defined workstreams across customer and marketing Data & AI engagements, from problem definition and analysis through to recommendations and implementation.
• Develop customer and marketing data strategies aligned to client priorities, helping organisations increase adoption and maximise value from their data and AI investments.
• Analyse and synthesise complex business and data challenges, translating findings into clear recommendations, strategic roadmaps and actionable outcomes.
• Design and deliver initiatives across areas such as customer segmentation, personalisation, predictive modelling, customer analytics and AI-enabled marketing.
• Work directly with client stakeholders to understand business requirements, shape solutions and communicate insights and recommendations effectively.
• Collaborate with cross-functional teams across strategy, data, technology, marketing and experience to deliver integrated, data-driven solutions.
• Build and maintain trusted client relationships, taking ownership for high-quality delivery and consulting excellence across assigned workstreams.
• Support and contribute to business development activities, including proposals, client presentations, points of view and solution development.
• Identify opportunities to apply emerging Data & AI capabilities, including Generative AI, to improve customer, marketing and operational outcomes.
• Support and guide junior team members, contributing to capability development and knowledge sharing across the practice.

Skills

SQL

Python

R

Tableau

Power BI

Customer analytics

Segmentation

Personalisation

Predictive modelling

Marketing analytics

Stakeholder management

Project management

Consulting experience

Generative AI interest

Job description

Accenture is a leading global professional services company, providing a broad range of services across strategy and consulting, technology and operations, with digital capabilities embedded across these services. With our thought leadership and culture of innovation, we apply deep industry expertise, diverse skill sets and next-generation technology to help solve our clients’ most complex business challenges.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity.

Data & AI Team Overview

Our Data & AI team within Accenture Song focuses on helping clients drive performance optimisation through deep customer insights and the implementation of leading Data & AI capabilities across the Marketing and Service value chain.

The team collaborates with clients to accelerate experimentation, deepen their understanding of key customer value drivers, improve business outcomes and drive innovation across industries.

Through deep industry understanding, analysis and insights, we help our clients identify new opportunities for growth in a world increasingly powered by Data and AI. Our work spans strategy through to implementation, with Data and AI at the centre of how we help organisations transform customer and marketing outcomes.

By joining Accenture Song’s Data & AI team, you will be part of a global, dynamic and innovative environment where you can make a meaningful impact on the customer experiences of the future.

As a Customer & Marketing Data & AI Associate Manager, you will

• Lead and deliver defined workstreams across customer and marketing Data & AI engagements, from problem definition and analysis through to recommendations and implementation.
• Develop customer and marketing data strategies aligned to client priorities, helping organisations increase adoption and maximise value from their data and AI investments.
• Analyse and synthesise complex business and data challenges, translating findings into clear recommendations, strategic roadmaps and actionable outcomes.
• Design and deliver initiatives across areas such as customer segmentation, personalisation, predictive modelling, customer analytics and AI-enabled marketing.
• Work directly with client stakeholders to understand business requirements, shape solutions and communicate insights and recommendations effectively.
• Collaborate with cross-functional teams across strategy, data, technology, marketing and experience to deliver integrated, data-driven solutions.
• Build and maintain trusted client relationships, taking ownership for high-quality delivery and consulting excellence across assigned workstreams.
• Support and contribute to business development activities, including proposals, client presentations, points of view and solution development.
• Identify opportunities to apply emerging Data & AI capabilities, including Generative AI, to improve customer, marketing and operational outcomes.
• Support and guide junior team members, contributing to capability development and knowledge sharing across the practice.

In our team you will

• Apply customer-centric analytical methods and agile ways of working to help clients drive growth and revenue.
• Develop modern marketing strategies that enable organisations to make better decisions across customers, channels, geographies, routes to market and products.
• Explore how digital and technology innovation is reshaping business models and identify opportunities to create new routes to growth, including through Generative AI.
• Help transform and optimise how clients understand, engage and service their customers.
• Deliver sustained business value through the implementation of next-generation technology, Data & AI and customer experience capabilities across the value chain.
• Develop your consulting, client leadership and delivery capabilities while working alongside experienced Data & AI practitioners.

Here’s what you will need

• Demonstrated experience in a consulting, data, analytics or business environment, with experience delivering customer, marketing or Data & AI initiatives.
• Strong analytical capability with experience translating complex data and business problems into actionable insights and recommendations.
• Hands‑on experience with programming and analytical languages such as SQL, Python and/or R, and/or data visualisation tools such as Tableau and Power BI.
• Experience delivering customer‑focused initiatives such as customer analytics, segmentation, personalisation, predictive modelling, marketing analytics or related Data & AI solutions.
• Experience managing defined project workstreams and working directly with business and technical stakeholders to deliver outcomes.
• Strong communication and stakeholder management skills, with the ability to present complex concepts and recommendations clearly to client audiences.
• Experience supporting business development activities in response to client opportunities, including contributing to proposals, presentations, points of view and other client‑facing deliverables.
• Experience working on customer‑centric projects within a consulting environment or an internal data, analytics, marketing or strategy function.
• An interest in emerging Data & AI technologies and their practical application to customer and marketing challenges.

Equal Employment Opportunity Statement for Australia and New Zealand

At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.

We encourage applications from all people with the relevant skillset, and we are committed to removing barriers to the recruitment process and employee lifecycle. All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination. If you require any accommodations or adjustments for interviews and/or at work, please reach out to [e-mail] or contact us at [phone] (Australia) or [phone] (New Zealand).

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