Senior Manager, Campaign Delivery & Martech Automation

Colonial First State; Sydney; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Employer Super

Financial services discounts

24/7 confidential support

Birthday leave

Job summary

Colonial First State is seeking a Senior Martech leader to drive cross-channel campaigns and customer experiences. You will manage a high‑performing team, partner across business units, and optimise AI-powered marketing capabilities using Adobe platforms.

The role focuses on governance, data privacy, and delivering measurable business impact in the wealth management sector. Based in Sydney, full-time with a dynamic, growth-oriented culture.

Qualifications

• Solid experience in marketing operations roles, preferably in Financial Services.
• Experience leveraging AI, machine learning and generative AI in marketing/customer engagement.
• Deep knowledge of marketing automation platforms including Adobe Campaign/Journey Optimiser/Experience Platform (AEM & CJA).

Responsibilities

• Lead and develop the Martech Campaign Delivery team (3 direct reports).
• Partner with multiple teams to deliver integrated customer experiences.
• Oversee vendor resources to maximise ROI and campaign velocity.
• Define and monitor campaign delivery KPIs and operational metrics.
• Own end-to-end campaign delivery across digital channels.
• Establish delivery standards, workflows, governance, and processes.
• Lead AI-enabled marketing capabilities adoption (content, optimization, automation).
• Drive improvements in marketing automation platforms and journey orchestration.

Skills

Marketing operations

AI in marketing

Adobe Campaign

Adobe Journey Optimiser

Adobe Experience Platform

Agile methodology

Leadership

Project management

Stakeholder management

Governance & compliance

Education

Tertiary qualifications in Marketing/Business/Commerce/Technology

Tools

AEM

CJA

Adobe Campaign

Adobe Journey Optimiser

Adobe Experience Platform

Job description

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team

Incredible opportunity to join the Digital, Martech and Customer Experience team at CFS. Your team is responsible for building and executing cross channel member and employer communications, whilst continuously looking to improve operational efficiency. The team is focused on supporting overall business growth, retention and member engagement across all touchpoints of the customer experience.

Your Responsibilities

• Lead and develop the Martech Campaign Delivery team (3 direct reports), creating a high-performance culture focused on customer outcomes, operational excellence and continuous improvement.
• Partner with Customer Engagement, Communications, Digital, Product, Technology, Analytics, and Data teams to deliver integrated customer experiences.
• Manage and oversee our vendor resources to ensure we maximise return on investment and campaign velocity through our partnership
• Define and monitor campaign delivery KPIs, operational metrics, platform utilisation, customer engagement measures and business outcomes.
• Own the end-to-end campaign delivery capability across digital, email, SMS, push, web, app and emerging customer engagement channels.
• Establish campaign delivery standards, service models, workflows, governance frameworks and operational processes.
• Lead the implementation and adoption of AI-enabled marketing capabilities including content generation, audience optimisation, workflow automation and campaign orchestration.
• Drive continuous improvement of marketing automation platforms, customer journey orchestration and personalisation capabilities.
• Contribute to Martech roadmaps to maximise value from platforms including Adobe Experience Platform, Adobe Journey Optimizer, and Customer Journey Analytics.
• Provide executive reporting, insights and recommendations to senior leadership on campaign performance, platform effectiveness and optimisation opportunities.
• Establish optimisation frameworks including A/B testing, multivariate testing, experimentation and conversion improvement programs.
• Identify emerging Martech, AI and personalisation trends and translate them into practical business capabilities.
• Ensure all campaigns adhere to governance, privacy, consent management, risk and compliance requirements.

Your Capability and Experience

• Solid experience in marketing operations/marketing roles, preferably in Financial Services
• Practical experience leveraging AI, machine learning and generative AI capabilities within marketing and customer engagement functions
• Deep knowledge of marketing automation platforms, in particular Adobe Campaign/Adobe Journey Optimiser/Adobe Experience Platform, AEM & CJA
• An understanding of Agile methodology is highly regarded, with ability to thrive in a fast paced and high growth environment
• Proven track record of successfully implementing and optimising marketing automation programs
• Exceptional leadership, communication and project management skills
• Strong people leadership capability with a track record of coaching, developing and inspiring multidisciplinary teams.
• Strong commercial acumen with the ability to translate customer outcomes into measurable business value.
• Experience operating in regulated industries with strong governance, privacy and compliance requirements.
• Experience leading large-scale transformation, capability uplift or operating model change programs.
• Tertiary qualifications in Marketing, Business, Commerce, Technology or related disciplines.
• Relevant certifications in Martech platforms, customer experience, analytics or AI technologies are highly regarded.

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions
• Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution
• Access to 24/7 confidential support covering safety, medical and mental health servicesAdditional leave day to celebrate your birthday
• Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event
• Exclusive discounts on retail, travel and entertainment

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate's employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).