Senior Marketing Manager

The Grounds Group; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

The Grounds Group in Sydney is seeking a hands-on Senior Marketing Manager to develop and deliver campaigns, build brand partnerships, lead our marketing team and genuinely grow The Grounds. You will work across venues, events, coffee, wholesale and retail, steering campaigns from concept through execution, guiding Digital, Social, Content and Design, and delivering measurable results.

This role demands ownership, strong leadership and a track record of growing visitation, enquiries, bookings

Qualifications

• Hands-on senior marketing experience across multiple business lines.
• Proven track record delivering successful marketing campaigns.
• Strong understanding of brand and what makes a great campaign.
• Proven ability to identify potential partners, approach brands and pitch ideas.
• Experience negotiating and securing brand partnerships and activations.
• Strong leadership and ability to get the best out of a marketing team.
• Project management and organisational skills with attention to detail.
• Good understanding of Digital, Social, Content and Design.
• Strong communication and relationship-building skills.
• Ability to drive visitation, enquiries, bookings and sales.

Responsibilities

• Develop and lead campaign ideas and marketing concepts.
• Take campaigns from idea and strategy through to execution.
• Understand the audience, objective, offer, messaging and channels required.
• Lead Digital, Social, Content and Design to bring campaigns to life.
• Manage timelines, budgets, stakeholders and deliverables.
• Review performance and continually improve campaign results.
• Proactively identify brands and businesses to partner with.
• Create proposals, pitch ideas, negotiate and secure partnerships.
• Own partnerships and activations from initial outreach through to delivery.
• Drive marketing that increases venue visitation, events enquiries, bookings and sales.

Skills

Hands-on senior marketing

Campaign development

Brand partnerships

Leadership

Project management

Digital & Social

Communication

Growth & sales

Audience targeting

Negotiation

Job description

Marketing brings The Grounds' venues, experiences, products and people to life for our customers.

The Role:

We’re looking for a hands-on Senior Marketing Manager who can develop and deliver great campaigns, build brand partnerships, lead our marketing team and genuinely help grow The Grounds. This role isn’t just about managing timelines and briefs. We want someone who understands brand, brings ideas, identifies opportunities, takes ownership and gets things delivered.

You’ll work across our Venues, Events, Coffee, Wholesale, Retail and other businesses, leading and working closely with Digital, Social, Content and Design.

What you'll be doing:

Campaigns

• Develop and lead campaign ideas and marketing concepts
• Take campaigns from idea and strategy through to execution
• Understand the audience, objective, offer, messaging and channels required to make a campaign work
• Lead Digital, Social, Content and Design to bring campaigns to life
• Manage timelines, budgets, stakeholders and deliverables
• Review performance and continually improve campaign results

Partnerships & Activations

• Proactively identify brands and businesses The Grounds should partner with
• Reach out to brands, agencies and key decision-makers to create new opportunities
• Develop partnership and activation ideas that work for both The Grounds and the partner
• Create proposals, pitch ideas, negotiate and secure partnerships
• Own partnerships and activations from initial outreach through to delivery
• Build strong relationships and create opportunities for repeat collaborations

Venues, Events & Business Growth

• Develop marketing that drives venue visitation, Events enquiries, bookings and sales
• Work closely with Venues and Events to identify opportunities to genuinely grow these businesses
• Drive marketing opportunities across Coffee, Wholesale, Retail and other areas of The Grounds
• Continually identify new customers, audiences, partnerships and growth opportunities

Team & Leadership

• Lead the marketing team across Digital, Social and Content
• Set clear priorities and ensure everyone understands the campaign and business objectives
• Work closely with the Creative Director and Brand & Design team to ensure marketing reflects The Grounds brand
• Take ownership of projects and drive them through to completion
• Hold the team accountable for delivery and results
• Stay close to the work and be willing to get hands-on when required

What You'll Bring:

• Experience in a hands-on senior marketing role
• Proven experience developing and delivering successful marketing campaigns
• A strong understanding of brand and what makes a great campaign
• Proven ability to identify potential partners, approach brands and pitch ideas
• Experience negotiating and securing brand partnerships and activations
• Strong leadership and ability to get the best out of a marketing team
• Strong project management and organisational skills
• Good understanding of Digital, Social, Content and Design
• Strong communication and relationship-building skills
• A genuine understanding of how marketing drives visitation, enquiries, bookings, sales and business growth

What Success Looks Like:

• Strong campaigns that deliver measurable results
• New brand partnerships identified, pitched and secured
• Growth in venue visitation and bookings
• Growth in qualified Events enquiries and bookings
• Growth across The Grounds’ different businesses
• Continued strengthening of The Grounds brand
• A strong, accountable marketing team that gets things done

We want someone who understands brand, knows how to create great campaigns, isn't afraid to pitch to major brands, can lead a team and, most importantly, can genuinely help grow The Grounds and its businesses.

*Only those that fit the selection criteria will be contacted

*This is a FT role based in the office at Alexandria. There is no provision for remote or hybrid.

*Unfortunately there is no sponsorship offered with this position. You must have full working rights in Australia.