Senior Marketing & Communications Manager - Property & Integrated Services

BIC Consolidated; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

Bidvest Australia is seeking a Senior Marketing & Communications Manager to shape how the group presents itself to the commercial property and facilities market. You will lead marketing, brand and communications across BIC Consolidated, Egroup Security, BICC Maintenance and PHS, reporting to the Chief Commercial Officer.

You will craft refreshed branding, market positioning and messaging, translate complex service capabilities into compelling client propositions, and partner with sales and

Qualifications

• Five or more years’ senior B2B marketing and communications experience.
• Demonstrated success leading multi-brand positioning, rebranding or major brand rollouts.
• Strong capability across brand strategy, content development, social media, campaign planning.
• Agency management and performance reporting.
• Experience translating technical or operational services into persuasive commercial collateral, campaigns and client communications.
• Strong stakeholder-management skills, including the confidence to advise and challenge senior leaders constructively.
• Excellent organisational skills and the ability to manage competing priorities without losing quality or momentum.
• Tertiary qualification in marketing, communications, business or a related discipline, or equivalent relevant experience.

Responsibilities

• Own and deliver the Group marketing and communications strategy and annual plan, aligned to commercial priorities.
• Define market positioning, target audiences, value propositions, campaign strategies and channels for each brand.
• Develop clear, commercially relevant messaging for property owners, asset managers, property managers, facilities leaders and occupiers.
• Lead the development and rollout of refreshed branding, including visual identity, tone of voice, style guidelines and practical brand tools.
• Ensure the brand is applied consistently across proposals, capability statements, presentations, digital channels, signage, uniforms and other client-facing materials.
• Partner with operational leaders and subject-matter experts to turn real service outcomes into persuasive case studies, client communications, thought leadership and campaign content.
• Build and manage a purposeful social media and content strategy that strengthens our position in commercial property, facilities and integrated services.
• Work closely with Sales, Key Account Management, Bid Production, Estimating and operations to develop materials that support bids, retention, account growth and cross-service opportunities.
• Support major pursuits and client conversations by creating clear, differentiated propositions - not generic sales collateral.
• Act as a trusted marketing adviser to the Chief Commercial Officer and senior leaders across the Group.
• Manage external agencies, designers, suppliers and approved budgets to deliver high-quality work on time and with commercial discipline.
• Use HubSpot and other reporting tools to monitor marketing performance and demonstrate contribution to agreed commercial outcomes.

Skills

Brand strategy

Content development

Social media

Campaign planning

Agency management

Performance reporting

Stakeholder management

B2B marketing

Education

Tertiary qualification in marketing/communications/business

Tools

HubSpot

Job description

Senior Marketing & Communications Manager - Property & Integrated Services

This is a rare opportunity to shape how a major integrated services group presents itself to the commercial property and facilities market.

Reporting directly to the Chief Commercial Officer, you will lead the marketing, brand and communications agenda across Bidvest Australia’s service brands: BIC Consolidated, Egroup Security, BICC Maintenance and PHS.

Our clients operate sophisticated commercial, retail and institutional environments. They expect more than a service provider - they want a partner that understands their buildings, people, operational pressures and reputation. Your role will be to help us tell that story with clarity, confidence and commercial impact.

We are at an important point in our integration journey. You will shape refreshed branding, market positioning and communications that help our businesses win, retain and grow relationships with property owners, asset and property managers, facilities leaders and occupiers.

This is not a role limited to campaigns or social posts. You will be a senior commercial partner who can translate operational capability across cleaning, security, maintenance and hygiene into a compelling market proposition.

Key Responsibilities:

• Own and deliver the Group marketing and communications strategy and annual plan, aligned to commercial priorities.
• Define market positioning, target audiences, value propositions, campaign strategies and channels for each brand.
• Develop clear, commercially relevant messaging for property owners, asset managers, property managers, facilities leaders and occupiers.
• Lead the development and rollout of refreshed, crossover and Group branding, including visual identity, tone of voice, style guidelines and practical brand tools.
• Ensure the brand is applied consistently across proposals, capability statements, presentations, digital channels, signage, uniforms and other client-facing materials.
• Partner with operational leaders and subject-matter experts to turn real service outcomes into persuasive case studies, client communications, thought leadership and campaign content.
• Build and manage a purposeful social media and content strategy that strengthens our position in commercial property, facilities and integrated services.
• Work closely with Sales, Key Account Management, Bid Production, Estimating and operations to develop materials that support bids, retention, account growth and cross-service opportunities.
• Support major pursuits and client conversations by creating clear, differentiated propositions - not generic sales collateral.
• Act as a trusted marketing adviser to the Chief Commercial Officer and senior leaders across the Group.
• Manage external agencies, designers, suppliers and approved budgets to deliver high-quality work on time and with commercial discipline.
• Use HubSpot and other reporting tools to monitor marketing performance and demonstrate contribution to agreed commercial outcomes.

About You:

You are a commercially minded senior marketer who understands that, in service businesses, the customer experience is the product.

You may come from commercial property, facilities management, real estate, outsourced services, cleaning, security, maintenance, hygiene, construction or another complex B2B environment. You understand long-term client relationships, competitive tenders, service delivery and the importance of giving clients confidence that their assets and people are in capable hands.

You can move easily between strategic planning and hands-on delivery: developing the annual marketing plan one day, then shaping a major pursuit, briefing an agency, producing a client case study or helping a senior leader communicate a significant change the next.

You write well, bring sound judgement and know how to make complex operational capability feel relevant, credible and valuable to a client.

Experience in commercial property, property management, facilities management, real estate, cleaning, security, maintenance, hygiene or other outsourced service environments.

Experience marketing to property owners, asset managers, property managers, facilities leaders or major corporate occupiers.

Experience supporting bids, tenders, account growth, retention programmes or complex B2B sales cycles.

Experience supporting a business integration, rebrand or complex change programme.

Experience using HubSpot or a comparable CRM and marketing-automation platform.

Requirements:

• Five or more years’ senior B2B marketing and communications experience.
• Demonstrated success leading multi-brand positioning, rebranding or major brand rollouts.
• Strong capability across brand strategy, content development, social media, campaign planning, agency management and performance reporting.
• Experience translating technical or operational services into persuasive commercial collateral, campaigns and client communications.
• Strong stakeholder-management skills, including the confidence to advise and challenge senior leaders constructively.
• Excellent organisational skills and the ability to manage competing priorities without losing quality or momentum.
• A tertiary qualification in marketing, communications, business or a related discipline, or equivalent relevant experience.

Why Join Us:

A genuinely strategic, Group-wide role with direct exposure to the Chief Commercial Officer and senior leadership.

The opportunity to shape refreshed brands and market positioning at a pivotal point in the Bidvest Australia integration.

Work that has visible commercial impact across cleaning, security, maintenance and hygiene services.

A front-row role in helping the business build stronger relationships across commercial property and facilities markets.

The chance to work alongside the people who win, retain and deliver major client relationships - not from the sidelines.

Respectfully, we will not be engaging with recruitment agencies at this time.

BIC Consolidated is an Equal Opportunity Employer and encourages Aboriginal and/or Torres Strait Islander peoples to apply.