Senior Marketing Audience Architect

Telstra Corporation; Australia; Remote; AUD 120,000 - 160,000; Full time

Job summary

Telstra Corporation in Australia is seeking a Senior Marketing Audience Specialist to define and govern audience segmentation across the customer lifecycle, leveraging data, behavioural insights and experimentation to optimise engagement and commercial outcomes across channels including email, SMS, push notifications, paid media and direct mail.

You will partner with Marketing, Digital, Data, Analytics, Product and Customer teams to translate objectives into audience strategies, design

Qualifications

• Graduate Degree – Marketing, Commerce, or equivalent
• At least 5 years’ experience in data-driven marketing
• Ability to build and manage audiences in marketing automation or CDP platforms
• Strong understanding of segmentation, targeting, and lifecycle marketing
• Experience using customer data to develop audience strategies
• Analytical mindset with ability to interpret performance data

Responsibilities

• Develop and govern audience segmentation strategies across lifecycle
• Define audience frameworks, targeting rules, and eligibility criteria
• Collaborate with Marketing, Digital, Data, Analytics, Product and Customer teams
• Design test-and-learn programs to optimise channel mix and cadence
• Analyse customer behaviour to identify targeting opportunities
• Provide strategic recommendations on audience selection and channel optimisation
• Ensure audience governance and data integrity
• Monitor performance and deliver insights to improve engagement and value
• Support evolution of data and marketing tech capabilities for advanced segmentation

Skills

Data-driven marketing

Audience segmentation

Lifecycle marketing

Analytical mindset

Experimentation

Stakeholder collaboration

Education

Graduate Degree – Marketing or Commerce

Tools

Salesforce Marketing Cloud

Braze

Tealium

Data360

Job description

Telstra Corporation in Australia is seeking a Senior Marketing Audience Specialist to define and govern audience segmentation across the customer lifecycle, leveraging data, behavioural insights and experimentation to optimise engagement and commercial outcomes across channels including email, SMS, push notifications, paid media and direct mail.

You will partner with Marketing, Digital, Data, Analytics, Product and Customer teams to translate objectives into audience strategies, design