Senior Marketing Associate – Search & AI

SEEK Limited; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

SEEK Limited, a multinational tech company, is hiring a Senior Marketing Associate – Search & AI in Melbourne, Australia for a fixed 10‑month maternity leave cover. The role leads hirer paid search in AU/NZ and drives the AI programme across APAC, partnering with Performance Media, product and data teams.

You’ll build AI-enabled processes, run experiments, and optimize campaigns while keeping stakeholders informed with actionable insights.

Qualifications

• 4+ years of digital marketing experience with paid search management.
• Proficient in Google Ads and SA360 with advanced data analysis.
• Experience using generative AI tools to improve marketing work.
• Proven track record managing large brand campaigns with substantial budgets.

Responsibilities

• Own day-to-day management of hirer paid search campaigns across AU and NZ, including bid strategy, budget pacing and ad execution.
• Run campaign experiments and tests with country teams to improve account performance.
• Develop keyword and audience strategy using Google Ads, SA360, and competitive tools.
• Analyse campaign performance and contribute to dashboards and reporting.
• Lead the AI programme, roadmaps, prioritisation and cross-team coordination.
• Build AI agents and automations to streamline audits, quality checks and reporting.
• Help teams adopt AI through demos, playbooks and hands-on support.
• Collaborate with Performance Media, APAC marketing, product and data teams.
• Keep pace with Google Ads, SA360 and AI tooling developments.

Skills

Paid search management

Google Ads

SA360

Excel/Sheets

Generative AI tools

Data analysis

Stakeholder management

Strategic thinking

Autonomous work

APAC market knowledge

Tools

GA4

Adthena

Looker Studio

Google Ads API

Glean

Claude

ChatGPT

Gemini

Job description

Senior Marketing Associate – Search & AI

At SEEK, we serve a noble purpose: to help people live more fulfilling and productive working lives and to help organisations succeed.

By joining us, you’ll be part of a multi-national technology business that is far-reaching with a start-up working culture that focuses on a set of collaborative values and appreciates dynamic cultures. SEEK is a place where potential meets possibility – it’s where your career aspiration and our purpose can make great things happen.

Be part of a multi-national tech company with strong core values to help us solve complex challenges for our customers while building a flexible, exciting career – one that could take you anywhere.

We’re looking for people who thrive in dynamic teams and enjoy tackling regular new challenges in a large-scale, modern, and agile environment. As one of Asia Pacific’s largest tech companies, you’ll contribute to multi-lingual systems, solving high-impact problems to the benefit of millions of people within the region.

Be part of a fast-growing company with a strong culture and clear purpose, innovation and strong investment in responsible AI. SEEK offers you the opportunity to be involved in impactful work and be part of a great team. Expect a great investment in your career development with access to workshops, conferences and courses while you work alongside seasoned experts.

Company Description

About SEEK

At SEEK, we serve a noble purpose: to help people live more fulfilling and productive working lives and to help organisations succeed.

By joining us, you’ll be part of a multi-national technology business that is far-reaching with a start-up working culture that focuses on a set of collaborative values and appreciates dynamic cultures. SEEK is a place where potential meets possibility – it’s where your career aspiration and our purpose can make great things happen.

Why join us?

Be part of a multi-national tech company with strong core values to help us solve complex challenges for our customers while building a flexible, exciting career – one that could take you anywhere.

We’re looking for people who thrive in dynamic teams and enjoy tackling regular new challenges in a large-scale, modern, and agile environment. As one of Asia Pacific’s largest tech companies, you’ll contribute to multi-lingual systems, solving high-impact problems to the benefit of millions of people within the region.

Be part of a fast-growing company with a strong culture and clear purpose, innovation and strong investment in responsible AI. SEEK offers you the opportunity to be involved in impactful work and be part of a great team. Expect a great investment in your career development with access to workshops, conferences and courses while you work alongside seasoned experts.

Job Description

The Role

The Senior Marketing Associate, Search is a fixed-term role of approximately 10 months, covering maternity leave from November 2026. It reports into the Senior Marketing Manager, Performance Media, who leads SEEK’s paid search, paid app and app store optimisation across APAC. The role has two halves. The first is hands-on ownership of SEEK’s hirer paid search in Australia and New Zealand. The second is leading the team’s AI programme: building the agents, automation and ways of working that take the manual checking, auditing and reporting out of performance media, and helping the wider team adopt them.

Key Responsibilities

• SEEK Hirer SEM, Australia & New Zealand: Own day-to-day management of SEEK's hirer paid search campaigns across AU and NZ, including bid strategy, budget pacing, and ad execution. Review performance regularly and keep stakeholders updated on trends and actions.
• Optimisation and Testing: Run structured campaign experiments (bid strategies, structure, ad copy, landing pages) from hypothesis to readout, partnering with country marketing and product teams to keep improving account performance.
• Keyword and Search Insight: Develop and refine keyword and audience strategy using Google Ads, SA360 and competitive tools, turning market signals into account decisions.
• Data Analysis and Reporting: Analyse campaign performance, contribute to team reporting and dashboards, and present clear insights and recommendations to stakeholders.
• AI Programme: Lead the Performance Media AI programme, owning the roadmap, prioritisation and coordination across the team to avoid duplicated work.
• SEM Agent and Operational Excellence: Build and maintain AI agents and automations (e.g. Claude, Glean, Google Ads API/MCP) to streamline campaign audits, quality checks, pacing alerts and reporting, documenting them so they stay useful long‑term.
• AI Centre of Excellence: Help teammates and adjacent marketing teams adopt AI through demos, playbooks and hands‑on support, sharing learnings across APAC marketing.
• Team Collaboration: Work closely with Performance Media, APAC marketing, product and data teams to ensure aligned marketing strategies.
• Staying Updated: Keep pace with Google Ads, SA360 and AI tooling developments, bringing useful innovations into the team's ways of working.

The Team

Performance Media team sits within SEEK’s APAC Marketing team and is responsible for SEEK’s paid search, paid app and app store optimisation across the APAC markets, together with Jora’s performance marketing. The team plans, runs and optimises media for both candidates and hirers, leveraging 1st party data, and oversees performance monitoring, pacing and reporting through a shared reporting standard and dashboards. It works with agency partners in the markets they support and with local market teams through a Centre of Excellence (COE) that fosters innovation and continuous improvement, ensuring SEEK remains at the forefront of technology and channel innovation, including the practical use of AI. By working closely with marketing, product and data teams, the team contributes to the overall growth and success of SEEK and Jora in the APAC region.

Qualifications

Skills and experience

• 4+ years' digital marketing experience, with strong hands‑on paid search management.
• Skilled in Google Ads and SA360, with advanced Excel/Google Sheets ability.
• Practical experience using generative AI tools (Glean, Claude, ChatGPT, Gemini) to improve real marketing work, with examples to share.
• Proven track record running complex search campaigns for large brands with sizeable budgets.
• Strong analytical skills, able to turn campaign data into clear insights and recommendations.
• Good understanding of how different marketing channels and customer segments drive business outcomes.
• Sound judgement and decision‑making, comfortable testing, learning and pivoting.
• Able to think strategically while executing effectively day‑to‑day.
• Quick to ramp up on live accounts and deliver results within a fixed‑term window.
• Strong stakeholder management skills, able to juggle competing priorities across teams.
• Clear communicator, able to simplify technical/AI concepts and give concise, useful feedback.
• Creative and resourceful, happy to challenge convention to get things done.
• Outcome‑driven, detail‑oriented, and able to work autonomously under pressure.

Other Skills and Experience

• Experience with GA4, Adthena, or Looker Studio.
• Experience building AI agents, automations, or working with Google Ads scripts/API.
• Familiarity with version control tools (e.g. GitHub) for scripts and AI assets.
• Background in B2B, marketplace, or hirer/employer‑focused marketing.
• In‑house/brand‑side marketing experience.
• Strong prioritisation skills aligned to business needs.
• Confidence to respectfully challenge the status quo.

Additional Information

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us. Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those with eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.