Senior Manager, Media

Asahi Beverages Group; City of Melbourne; Hybrid; AUD 140,000 - 190,000; Full time

Job summary

Asahi Beverages Group in Melbourne seeks a Senior Manager, Media for a 14-month fixed term contract to shape media strategy across digital and traditional channels.

You will lead data-driven planning, translate consumer insights into strategic direction and drive media investment decisions with senior leaders, agencies and cross-functional teams.

Qualifications

• 10+ years’ experience across media, marketing, commercial or agency environments.
• Strong knowledge of integrated media planning across digital and traditional channels.
• Proven ability to translate consumer insights, market trends and performance data into clear strategic direction.
• Commercial and financial acumen, with confidence evaluating media investment and business outcomes.
• A collaborative leadership style with the ability to engage and influence senior stakeholders, agencies and cross functional teams.
• Experience working within a large, complex organisation, ideally in FMCG, beverages or a related consumer industry.

Responsibilities

• Develop and lead an integrated media strategy aligned with brand and business priorities.
• Guide data driven media planning across digital, programmatic and traditional channels.
• Champion effective measurement and reporting to strengthen media investment decisions and campaign performance.
• Build trusted partnerships with media agencies, publishers, technology partners and industry stakeholders.
• Represent media within senior leadership forums and embed media planning into annual business cycles.
• Lead and develop a high performing media team while building media capability across Marketing.

Skills

Media strategy

Data-driven planning

Leadership

Stakeholder management

Job description

Shape media strategy for some of Australia's most recognised beverage brands. 14-month FTC.

Shape the media strategy behind some of Australia’s most recognised beverage brands.

Reporting to the Head of Media & Digital Connections, the Senior Manager, Media will lead the development of integrated, data driven media strategies that strengthen brand visibility and support business growth.

Working across digital and traditional channels, you will connect consumer insights, creative thinking and commercial priorities to deliver effective media investment and market leading campaigns.

Please note, this role is a parental leave cover and will be offered as a 14M fixed term contract.

Key Responsibilities:

• Develop and lead an integrated media strategy aligned with brand and business priorities.
• Guide data driven media planning across digital, programmatic and traditional channels.
• Champion effective measurement and reporting to strengthen media investment decisions and campaign performance.
• Build trusted partnerships with media agencies, publishers, technology partners and industry stakeholders.
• Represent media within senior leadership forums and embed media planning into annual business cycles.
• Lead and develop a high performing media team while building media capability across Marketing.

About You:

• 10+ years’ experience across media, marketing, commercial or agency environments.
• Strong knowledge of integrated media planning across digital and traditional channels.
• Proven ability to translate consumer insights, market trends and performance data into clear strategic direction.
• Commercial and financial acumen, with confidence evaluating media investment and business outcomes.
• A collaborative leadership style with the ability to engage and influence senior stakeholders, agencies and cross functional teams.
• Experience working within a large, complex organisation, ideally in FMCG, beverages or a related consumer industry.

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.