Senior Journalist, Social News

BBC UK; Sydney; On-site; AUD 85,000 - 120,000; Full time

Job summary

BBC News Sydney is seeking a Senior Journalist – Growth & Social to publish, curate and manage our social output and grow the digital audience across Asia and Oceania. The role aligns with UK morning audiences and collaborates with global teams.

You will work in a dynamic newsroom, monitoring analytics and shaping editorial strategies, with weekend and public holiday work expected. Local terms apply.

Qualifications

• Experience delivering and optimising news content across multiple social platforms.
• Proven track record of audience growth strategies.
• Proficiency with analytics tools such as Piano, Chartbeat, Newswhip, Google Trends and Semrush.
• Experience in digital newsrooms and understanding editorial workflows.
• Excellent communication skills and ability to translate data into editorial action.
• Strong editorial judgment and audience-first mindset.

Responsibilities

• Publish, curate and optimise social media output for Asia, Oceania, and UK morning audiences.
• Monitor trends and support major news events and digital campaigns.
• Drive audience growth and translate analytics into editorial strategies.

Skills

Social media publishing

Audience growth strategies

Data-driven editorial decisions

Editorial judgment

Communication skills

Cross-team collaboration

Tools

Piano

Chartbeat

Newswhip

Google Trends

Semrush

Job description

JOB BAND: D
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC News
LOCATION: Ultimo, Sydney – This role will involve working on weekends and public holidays

Local terms and conditions apply

Any offer of employment with the BBC will be conditional upon you having the right to work in Australia.

PURPOSE OF THE ROLE

Join BBC News’ expanding digital operation in Sydney as a Senior Journalist – Growth & Social, where you’ll play a key role in publishing, curating and managing our output on social media, and growing our digital audience. You’ll help shape the BBC’s digital coverage during key global hours and ensure our journalism reaches audiences in Asia, Oceania, and make the most of our output for audiences waking up in the UK.

WHY JOIN THE TEAM

This is an exciting opportunity to be part of a dynamic, international newsroom working at the heart of the BBC’s global digital strategy. You’ll collaborate with teams in the UK, Washington DC, and Singapore, and contribute to the BBC’s mission of delivering trusted news to audiences around the world. You’ll also be part of a supportive and innovative team culture, with opportunities for professional growth and impact

YOUR MAIN RESPONSIBILITIES AND IMPACT

• Social Media Publishing, Curation & Optimisation: Deliver and optimise social media output for audiences in Asia, Oceania, and those waking up in the morning in the UK. Collaborate with global teams and attend daily news meetings to advise on content performance and alignment with strategic goals.
• Innovation & Development: Monitor emerging trends, support the development and delivery of major news events and digital campaigns.
• Audience Growth & Editorial Strategy: Drive audience growth and engagement strategies across BBC News’ digital and social platforms. Provide real-time, data-informed insights and translate analytics into actionable editorial strategies to support decision-making.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Experience in delivering and optimising news content to a wide variety of social media platforms, using industry standard tooling
• Proven track record of implementing successful audience growth strategies.
• Proficiency in analytics tools such as Piano, Chartbeat, Newswhip, Google Trends, and Semrush.
• Experience in digital newsrooms and understanding of editorial workflows.
• Excellent communication skills and ability to translate data into editorial action.
• Strong editorial judgment and audience-first mindset.

Please note this role includes regular weekend working.