Senior Growth & Social Journalist

BBC UK; Sydney; On-site; AUD 85,000 - 120,000; Full time

Job summary

BBC News Sydney is seeking a Senior Journalist – Growth & Social to publish, curate and manage our social output and grow the digital audience across Asia and Oceania. The role aligns with UK morning audiences and collaborates with global teams.

You will work in a dynamic newsroom, monitoring analytics and shaping editorial strategies, with weekend and public holiday work expected. Local terms apply.

Qualifications

• Experience delivering and optimising news content across multiple social platforms.
• Proven track record of audience growth strategies.
• Proficiency with analytics tools such as Piano, Chartbeat, Newswhip, Google Trends and Semrush.
• Experience in digital newsrooms and understanding editorial workflows.
• Excellent communication skills and ability to translate data into editorial action.
• Strong editorial judgment and audience-first mindset.

Responsibilities

• Publish, curate and optimise social media output for Asia, Oceania, and UK morning audiences.
• Monitor trends and support major news events and digital campaigns.
• Drive audience growth and translate analytics into editorial strategies.

Skills

Social media publishing

Audience growth strategies

Data-driven editorial decisions

Editorial judgment

Communication skills

Cross-team collaboration

Tools

Piano

Chartbeat

Newswhip

Google Trends

Semrush

Job description

BBC News Sydney is seeking a Senior Journalist – Growth & Social to publish, curate and manage our social output and grow the digital audience across Asia and Oceania. The role aligns with UK morning audiences and collaborates with global teams.

You will work in a dynamic newsroom, monitoring analytics and shaping editorial strategies, with weekend and public holiday work expected. Local terms apply.