Senior Integrated Communications Lead — Crisis & Public Info

Transport for NSW; Melbourne; On-site; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Flexible working arrangements

Hybrid office model

Global exposure

20 days annual leave

Parental leave

Employee Assistance Program

Job summary

Praytell is a global creative communications agency seeking a Group Account Director in Melbourne to lead strategic direction and delivery across high-value client accounts. You will mentor PR and communications professionals, ensuring outstanding service and measurable results, while driving growth and client partnerships.

The role requires 10+ years in an integrated environment and a strong record in new business and crisis communications.

Qualifications

• 10+ years in an integrated agency or communications environment.
• Proven track record of developing and executing integrated PR campaigns that drive results.
• Experience leading a team, managing major accounts, and driving business growth.
• Strong industry relationships and a history of successful new business development.
• Expertise in navigating the Australian media landscape, stakeholder relations, and crisis communications.
• Strong commercial acumen, with experience managing budgets, forecasting, and ensuring account profitability.

Responsibilities

• Lead the strategic direction and execution of multiple high-value client accounts, ensuring outstanding service, creativity, and measurable results.
• Oversee and mentor a team of PR and communications professionals, fostering a high-performance culture and ensuring seamless project delivery.
• Act as the senior client partner, providing strategic counsel and proactively identifying opportunities to elevate client success.
• Drive business growth by identifying and securing new opportunities within existing accounts and developing new client relationships.
• Champion innovative, earned-first creative thinking, pushing boundaries to deliver best-in-class integrated campaigns.
• Oversee account profitability, budget management, and resource allocation to ensure financial and operational efficiency.
• Represent Praytell within the Australian market, engaging with media, industry stakeholders, and potential talent to enhance our agency profile.
• Contribute to shaping the agency’s culture, driving collaboration, and embedding best practices in leadership, mentorship, and professional development.

Skills

Integrated communications

Team leadership

New business development

Media relations

Crisis communications

Budget management

Job description

Praytell is a global creative communications agency seeking a Group Account Director in Melbourne to lead strategic direction and delivery across high-value client accounts. You will mentor PR and communications professionals, ensuring outstanding service and measurable results, while driving growth and client partnerships.

The role requires 10+ years in an integrated environment and a strong record in new business and crisis communications.