Senior Global Campaign Architect

Everi Pty; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid flexibility

Nearmap subscription

Wellbeing allowance

Annual flu vaccinations

Stocked kitchen

In-office lunch

Job summary

Nearmap seeks a Senior Campaign Manager to own end-to-end campaign strategy for a global vertical, setting the direction and building frameworks for regional execution. You’ll partner across Portfolio Marketing, Digital, Region Marketing/ABX, Events, Sales, and Content to drive unified, insight-driven campaigns that move buyers at the right moment.

You’ll map buyer journeys, track market trends, and translate intelligence into pivots, shaping the messaging hierarchy and measurement framework for

Qualifications

• 8-10 years in B2B demand generation, and a track record of leading campaigns that generated measurable pipeline.
• Strategic thinker who designs campaign architectures, buyer journeys, and program families rather than focusing on tactics.
• Data-driven with experience in reviewing, optimizing, and translating campaign performance into decisions.
• Strong commercial instincts, linking every campaign decision to revenue outcomes.
• Proficient with marketing tech stack: Salesforce, Marketo, 6Sense, and campaign analytics.

Responsibilities

• Own end-to-end campaign strategy for your vertical, from audience insight through program architecture and measurement.
• Track market trends, competitors, and buyer priorities to sharpen strategy and timing.
• Map the buyer journey and design campaigns that address each stage with intention.
• Translate market intelligence into pivots and program adjustments in real time.
• Build global campaigns 1:Many, packaged for regional activation.
• Define global themes and messaging, then guide regional adaptations.
• Lead planning with Portfolio Marketing, Digital, Regions, Events, and Content.
• Define briefs with audience, objectives, investment plan, content, and KPIs.

Skills

Campaign strategy

Cross-functional leadership

Data-driven decision making

Demand generation

Campaign analytics

Tools

Salesforce

Marketo

6Sense

Job description

Nearmap seeks a Senior Campaign Manager to own end-to-end campaign strategy for a global vertical, setting the direction and building frameworks for regional execution. You’ll partner across Portfolio Marketing, Digital, Region Marketing/ABX, Events, Sales, and Content to drive unified, insight-driven campaigns that move buyers at the right moment.

You’ll map buyer journeys, track market trends, and translate intelligence into pivots, shaping the messaging hierarchy and measurement framework for