Senior Digital Manager

Schnitz; Melbourne; On-site; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Birthday leave

Monthly lunches and events

Job summary

Schnitz is seeking a Senior Digital Manager to shape and execute our digital strategy across Australia. You will lead the digital roadmap, drive online sales, and partner with CRM, marketing and operations to deliver seamless customer experiences across app, website and delivery channels.

You have 8+ years in digital and multi-site consumer businesses, strong analytics (GA4, Power BI, Tableau) and proven vendor management.

Qualifications

• 8+ years' experience in Digital, eCommerce, Digital Marketing or Digital Product Management.
• Experience within QSR, hospitality, retail or other multi-site consumer businesses.
• Strong commercial acumen with a track record of driving digital growth.
• Experience managing CRM, loyalty platforms and customer engagement strategies.
• Knowledge of digital analytics platforms including GA4, Power BI or Tableau.
• Experience delivering digital products and managing technology vendors.
• Excellent stakeholder management skills with the ability to influence across all levels of the business.
• A customer-first mindset with a passion for innovation and continuous improvement.

Responsibilities

• Develop and deliver the digital roadmap aligned to Schnitz Group's growth strategy.
• Drive digital sales across the app, website, loyalty platform and delivery channels.
• Own and continuously improve the end-to-end digital customer journey.
• Partner with CRM and Marketing to grow customer acquisition, retention and lifetime value.
• Lead digital transformation projects including loyalty, CRM, kiosks, digital menu boards and future technologies.
• Analyse digital performance, customer behaviour and commercial data to identify opportunities and optimise results.
• Build meaningful dashboards and reporting to support data-driven decision making.
• Manage relationships with digital agencies, technology vendors and platform partners.
• Work collaboratively with Marketing, Operations, Finance, IT and Franchise Partners to deliver successful digital initiatives.
• Mentor and develop a high-performing digital team while fostering a culture of innovation and continuous improvement.

Skills

8+ years in digital

Hospitality/digital growth

CRM & loyalty platforms

GA4 / Power BI / Tableau

Vendor management

Stakeholder management

Customer-first mindset

Tools

GA4

Power BI

Tableau

Job description

At Schnitz, we're passionate about creating exceptional guest experiences, both in restaurant and online. As we continue to grow across Australia, digital plays an increasingly important role in how our guests discover, order, engage with and stay connected to our brand.

Senior Digital Manager

At Schnitz, we're passionate about creating exceptional guest experiences, both in restaurant and online. As we continue to grow across Australia, digital plays an increasingly important role in how our guests discover, order, engage with and stay connected to our brand.

What You'll Be Doing

• Develop and deliver the digital roadmap aligned to Schnitz Group's growth strategy.
• Drive digital sales across the app, website, loyalty platform and delivery channels.
• Own and continuously improve the end-to-end digital customer journey.
• Partner with CRM and Marketing to grow customer acquisition, retention and lifetime value.
• Lead digital transformation projects including loyalty, CRM, kiosks, digital menu boards and future technologies.
• Analyse digital performance, customer behaviour and commercial data to identify opportunities and optimise results.
• Build meaningful dashboards and reporting to support data-driven decision making.
• Manage relationships with digital agencies, technology vendors and platform partners.
• Work collaboratively with Marketing, Operations, Finance, IT and Franchise Partners to deliver successful digital initiatives.
• Mentor and develop a high-performing digital team while fostering a culture of innovation and continuous improvement.

About You

• 8+ years' experience in Digital, eCommerce, Digital Marketing or Digital Product Management.
• Experience within QSR, hospitality, retail or other multi-site consumer businesses.
• Strong commercial acumen with a track record of driving digital growth.
• Experience managing CRM, loyalty platforms and customer engagement strategies.
• Knowledge of digital analytics platforms including GA4, Power BI or Tableau.
• Experience delivering digital products and managing technology vendors.
• Excellent stakeholder management skills with the ability to influence across all levels of the business.
• A customer-first mindset with a passion for innovation and continuous improvement.

The Good Stuff!

• Join a growing Australian success story.
• Shape the learning experience for franchise partners, restaurant teams and Support Office employees nationwide.
• Play a key role in developing the capability that supports our continued growth.
• Hybrid working arrangements.
• Birthday leave.
• Monthly Support Office lunches and social events.

Schnitz is committed to fostering an inclusive and respectful workplace environment. We hire great people from a wide variety of backgrounds - not just because it is the right thing to do, but because it makes our organisation stronger. We encourage applications from Aboriginal and Torres Strait Islander people and other people of colour, people from culturally diverse backgrounds, LGBTQIA+ people and those with a disability.