Senior CRM Specialist

Junior Adventures Group AU; Melbourne; On-site; AUD 100,000; Full time

Job summary

A leading educational organization in Melbourne is seeking a Senior CRM/Email Marketing Specialist to support the implementation of a new CRM. This full-time position offers a competitive salary of A$100,000 per year plus super, working hybrid with 3 days in the office and 2 from home. The ideal candidate will assist in designing customer journeys and optimizing engagement through analytics and marketing automation.

Benefits

Hybrid work model

Free onsite parking

Dog-friendly workplace

Qualifications

• Strong experience with Marketing Automation platforms e.g. SalesForce, Hubspot, Klaviyo.
• Proven ability to create and optimise end-to-end automated customer journeys.
• Demonstrated expertise in customer journey mapping and CRM strategy.

Responsibilities

• Collaborate with the CRM project team to build and launch a new system for marketing.
• Manage the end-to-end development of customer journeys across channels.
• Analyse campaign performance and report on core CRM metrics.

Skills

Strong experience with Marketing Automation platforms

Proven ability to create and optimise end-to-end automated customer journeys

Demonstrated expertise in customer journey mapping and CRM strategy

Strong knowledge of email, SMS, and web engagement

Minimum 3 years of experience in CRM

Education

Tertiary qualifications in marketing or related field

Tools

SalesForce

Hubspot

Klaviyo

Job description

Junior Adventures Group AU provided pay range

This range is provided by Junior Adventures Group AU. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$100,000.00/yr - A$100,000.00/yr

The Senior CRM/Email Marketing Specialist will play a critical role in supporting the implementation of a new business-wide CRM, becoming the key platform subject matter expert. The full-time permanent position is offering 100k base plus super. This role is Hybrid working 3 days in the office and 2 days from home, with free onsite parking located in the building.

Reporting to the Head of Digital and Content, this role will also design and develop customer journeys that strengthen customer relationships through the execution of targeted on-brand customer communications

Key Responsibilities:

• Collaborate with the CRM project team to build and launch a new system for marketing, CX and compliance.
• Work with the Campaign team to deliver personalised campaign assets for owned channels.
• Act as the business owner of CRM platform, overseeing campaign operations, integrations, and technical expert for the system.
• Manage the end-to-end development of customer journeys across channels
• Use segmentation, sales data, and behavioural data to build and optimise lifecycle stages: new enrolments, retention, and advocacy.
• Help to identify opportunities to deepen engagement, acquisition, and retention across channels and campaigns using analytics tools.
• Analyse campaign performance and report on core CRM metrics – open rates, clicks, eDM revenue, A/B split testing.

Here's why you'll love working with us:

Hybrid Work: Embrace a hybrid working model that offers flexibility, including the convenience of work-from-home

High performance: Work within a culture where we stop to pause and celebrate our accomplishments while striving for what's next.

Pawsitive Vibes: We're dog-friendly! Say hello to furry friends in the office. Free onsite parking!

Incredible Team: Join a group of passionate professionals who are dedicated to making a positive difference.

Required Knowledge and Skills

• Strong experience with Marketing Automation platforms e.g. SalesForce, Hubspot, Klaviyo.
• Proven ability to create and optimise end to end automated customer journeys and use campaign personalisation techniques.
• Demonstrated expertise in customer journey mapping, CRM strategy, digital marketing across channels, with strong knowledge of email, SMS, and web engagement.
• Minimum 3 years of experience in CRM, Lifecycle Marketing or Loyalty.
• Tertiary qualifications in marketing or related field

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Education Administration Programs

Referrals increase your chances of interviewing at Junior Adventures Group AU by 2x

Sign in to set job alerts for “Customer Relationship Management Specialist” roles.

Melbourne, Victoria, Australia 2 weeks ago

Customer Relationship Management Specialist

Melbourne, Victoria, Australia 5 days ago

Moorabbin, Victoria, Australia A$65,000.00-A$75,000.00 1 month ago

Melbourne, Victoria, Australia 3 weeks ago

Melbourne, Victoria, Australia 3 weeks ago

Moorabbin, Victoria, Australia A$85,000.00-A$110,000.00 1 month ago

Melbourne, Victoria, Australia 1 week ago

Customer Success Manager - Public Sector

Melbourne, Victoria, Australia 1 week ago

National Customer Service Manager - West Footscray

West Footscray, Victoria, Australia 5 days ago

South Melbourne, Victoria, Australia A$65,000.00-A$70,000.00 3 weeks ago

Melbourne, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 1 month ago

Melbourne, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia A$37.13-A$37.13 5 days ago

Melbourne, Victoria, Australia 3 weeks ago

Senior Customer Success Manager (Melbourne-based)

Melbourne, Victoria, Australia 2 weeks ago

Keilor East, Victoria, Australia 4 days ago

Travancore, Victoria, Australia 1 day ago

Southbank, Victoria, Australia A$55,000.00-A$70,000.00 7 hours ago

Mill Park, Victoria, Australia 5 days ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 2 hours ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 6 days ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 1 week ago

Hawthorn East, Victoria, Australia 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.