Senior CRM & Lifecycle Specialist

Driva; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

ESOP (Employee Stock Ownership Plan)

Thank You Days

Wellbeing Days

Novated Leasing Package

Work from Anywhere (up to 4 weeks)

Job summary

Driva is seeking a Senior CRM & Lifecycle Specialist to lead and optimise customer lifecycle campaigns across email and SMS. You will own end-to-end strategy, collaborate with product, growth, data, and design teams, and champion testing, learning, and personalisation to drive activation, retention and engagement.

The role requires hands-on CRM experience, strong analytical skills, and familiarity with HTML email design.

Qualifications

• 5+ years hands-on CRM and lifecycle marketing experience.
• Experience with onboarding, activation, retention, and re-engagement campaigns.
• Proficient in HTML and responsive email design.

Responsibilities

• Own end-to-end CRM lifecycle strategy and roadmap.
• Execute email and SMS campaigns across onboarding to reactivation.
• Build automated lifecycle journeys and triggered communications.
• Leverage data to create segmentation and personalised campaigns.
• Plan and run A/B tests to improve performance.
• Monitor campaign performance and report insights.
• Collaborate with product, design, data, and content teams.
• Ensure campaigns meet brand tone and regulatory standards.

Skills

CRM & lifecycle marketing

Data analysis

HTML email design

AB testing

Experimentation & personalisation

Stakeholder collaboration

Tools

Domo

Tableau

Job description

Driva creates a seamless and transparent financing experience that enables all Australians to get their best finance match. We're known for our innovative approach, transparency, and commitment to customer satisfaction. Our culture thrives on creativity, collaboration, and continuous learning, making Driva an exceptional workplace for those who are passionate about driving change in the fintech sector.

The Role

We're looking for a Senior CRM & Lifecycle Specialist to join our growing CRM & Lifecycle team. In this role, you’ll play a pivotal role in executing and optimising customer lifecycle campaigns that drive activation, engagement, retention, and re-engagement across our email and SMS channels.

This role is perfect for someone who has strong hands-on CRM experience, thrives on testing and learning, and is excited to help shape how we communicate with customers across their journey with Driva. You’ll collaborate closely with product, growth, data, and design teams to bring our lifecycle strategy to life.

Key Responsibilities

• Own end-to-end strategy for specific lifecycle stages translating business goals into actionable initiatives on the CRM roadmap.
• Execute and optimise email and SMS campaigns across the customer lifecycle, including onboarding, nurture, retention, and reactivation.
• Build and iterate on automated lifecycle journeys, onboarding flows, newsletters, and triggered comms to drive measurable business outcomes.
• Leverage customer data and behavioural insights to create segmented, personalised campaigns that resonate, and quantify their impact on retention and conversion.
• Plan and run A/B and multivariate tests to improve performance across subject lines, creative, copy, and cadence.
• Monitor and report on CRM campaign performance, providing insights and recommendations to improve results.
• Work with cross-functional teams including design, data, product, and content to ensure CRM campaigns are aligned with broader business goals and brand tone.
• Stay up to date with CRM best practices, deliverability standards, and regulatory compliance.
• Collaborate with cross-functional teams to align CRM initiatives with broader OKR business goals.

Skills and Experience

• 5+ years hands-on CRM and lifecycle marketing experience, with a proven track record owning campaigns end-to-end, not just executing briefs.
• Proven ability to develop and scale lifecycle programs that drive measurable growth and retention.
• Strong analytical skills, including experience with data visualisation tools (e.g. Domo, Tableau) to build your own dashboards and quantify impact.
• Experience with HTML and responsive email design.
• Knowledge of email deliverability best practices and key performance metrics.
• Familiarity with data visualisation tools (eg. Domo, Tableau).
• Ability to work autonomously and collaboratively in a fast-paced environment.
• A customer-obsessed mindset with a passion for experimentation, personalisation, and building meaningful user experiences.
• Proactive and adaptable, with a willingness to experiment and learn.
• Hybrid Work Model: We’ll support your commute with an allowance to cover travel expenses for in-office days. We’ll also support your at-home work set up so you can thrive in both work environments!
• Employee Stock Ownership Plan (ESOP): Benefit from our ESOP, offering a stake in the company and aligning with our commitment to employee investment and growth
• Thank You Days: Receive additional days off as a token of appreciation, with the number increasing each year, capped at 5 extra days annually.
• Wellbeing Days: Enjoy 2 wellbeing days off per year so you can take time off to focus on your mental health.
• Discounted Novated Leasing Package: Take advantage of our significantly discounted novated leasing package, reflecting our expertise in finance.
• Work from Anywhere: For up to 4 weeks per calendar year, you can combine a holiday with work, spend more time with family, or explore a new city.
• Accelerate your Career: Take your professional growth to the next level with a Learning and Development budget and paid learning days, ensuring you have all the resources you need to excel in your career.