CRM Growth & Lifecycle Engagement Specialist

Mable; Victoria; On-site; AUD 65,000 - 105,000; Full time

Job summary

Mable is seeking a CRM Specialist to build and optimise automated customer lifecycle journeys across email, SMS, push, and in-app channels. Reporting to the Senior Manager, Engagement & Adoption, you will partner with Product, Marketing and Data teams to drive engagement, growth and retention.

You will use customer data, triggers and segmentation to deliver personalised messages, develop lifecycle maps, and test variations.

Responsibilities

• Build and optimise automated customer lifecycle journeys across email, SMS, push, and in‑app channels.
• Collaborate with Product, Marketing and Data teams to drive engagement, growth and retention.

Job description

Mable is seeking a CRM Specialist to build and optimise automated customer lifecycle journeys across email, SMS, push, and in-app channels. Reporting to the Senior Manager, Engagement & Adoption, you will partner with Product, Marketing and Data teams to drive engagement, growth and retention.

You will use customer data, triggers and segmentation to deliver personalised messages, develop lifecycle maps, and test variations.