Senior Copywriter: 1:1 Service Messaging

telstra; Sydney; On-site; AUD 90,000 - 110,000; Full time

Job summary

Telstra Roam is seeking a Senior Copywriter for its in-house creative team. You will craft clear, customer-focused service messages across channels, shaping communications that strengthen relationships and drive action.

Collaborating with strategists, designers and marketers, you will ensure messaging is accessible, compliant and on-brand, turning insights into engaging customer experiences.

Qualifications

• Proven copywriter in service messaging, CRM, direct marketing, or customer communications.
• Exceptional writing across short- and long-form, with a sharp eye for detail.
• Experience writing for email, SMS, push notifications, and customer journeys.
• Understanding of lifecycle marketing, personalisation, and behavioural messaging.
• Balance creativity with performance, compliance and accessibility standards.
• Strong collaboration skills and customer-centred thinking.
• Curiosity for optimisation, testing, and continual improvement of experiences.

Responsibilities

• Write customer-centric service messaging across channels (email, SMS, push, in-app) and other 1:1 communications.
• Occasionally develop messaging across the customer lifecycle (acquisition, onboarding, engagement, retention, loyalty).
• Collaborate with designers, strategists, producers and marketing teams to craft effective experiences.
• Translate insights and objectives into actionable communications.
• Apply personalisation to create timely, useful messages.
• Ensure copy meets accessibility, legal and compliance requirements while upholding brand voice.
• Use testing, performance data and feedback to improve communications.
• Work quickly without sacrificing craft, clarity and attention to detail.

Skills

Copywriting

CRM

Direct marketing

Email copy

Personalisation

Accessibility

Collaboration

Customer communications

Data-driven

Job description

Telstra Roam is seeking a Senior Copywriter for its in-house creative team. You will craft clear, customer-focused service messages across channels, shaping communications that strengthen relationships and drive action.

Collaborating with strategists, designers and marketers, you will ensure messaging is accessible, compliant and on-brand, turning insights into engaging customer experiences.