Senior Communications Advisor

Queensland Government; Brisbane; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Wellness facilities (Pilates, Yoga, Tn

Flexible work arrangements

Job summary

Health and Wellbeing Queensland is seeking a Senior Communications Advisor (Social Media) to lead the development, delivery and evaluation of our social media presence across paid and organic channels. The role focuses on strategies, content creation, and measurement to grow awareness of HWQld and its key programmes.

You will provide high-level social media advice, manage campaigns through Meta Ads Manager, monitor performance with GA4, and collaborate with stakeholders to deliver engaging

Qualifications

• Extensive experience developing and executing social media strategies.
• Proven ability to manage paid campaigns via Meta Ads Manager.
• Strong reporting using analytics tools (GA4) and stakeholder engagement.

Responsibilities

• Lead HWQld's social media presence across paid and organic channels.
• Coordinate content creation strategies, including copy, photography, and short-form video.
• Develop and implement paid social strategies and manage campaigns end-to-end.

Skills

Strategy development

Content creation

Analytics & reporting

Stakeholder engagement

Tools

Meta Ads Manager

GA4

Job description

Health and Wellbeing Queensland is seeking a Senior Communication Advisor (Social Media) to lead the development, delivery and evaluation of our social media presence across paid and organic channels.

In this role, you will develop and implement social media strategies and engaging content to build awareness of the organisation, its programmes, campaigns and priority initiatives.

You will provide high-level social media and digital communications advice, manage paid campaigns through Meta Ads Manager, monitor performance using social and website analytics including GA4, identify emerging trends and opportunities, and manage projects, resources and vendors.

Strong skills in strategy, content creation, reporting and stakeholder engagement are essential.

Health and Wellbeing Queensland (HWQld) is the state's prevention agency, committed to creating a healthier and fairer future for Queensland. Through our programs we're turning skills, will and resources into preventive health action and policy, to help improve the health and wellbeing of Queenslanders. Together we can make healthy happen.

At HWQld, we value each member of our team for their unique contributions and abilities. We are currently seeking a passionate individual to fill the role of Senior Communications Advisor (Social Media) and become an integral part of our community.

Your opportunity

As the Senior Communications Advisor (Social Media) you will be involved in:

• Leading and maintain HWQld's social media presence and develop strategies to build online engagement and extend the agency's online reach.
• Coordinating content creation strategies and opportunities (including creative concept development, copywriting, photography/image creation, and short-form video) for use across the organisation.
• Developing paid social media strategies and implement, manage, monitor and report on social campaigns using Meta Ads Manager.

Your workplace

• Be part of our commitment to improving reconciliation and health equity with Aboriginal and Torres Strait Islander peoples by contributing towards our Reflect Reconciliation Action Plan.
• Help foster a workplace that embraces equity, diversity, and inclusivity.
• Get active with access to our complimentary wellness facilities including Pilates, Yoga, and Tennis. Or take a bike ride or run on the River Walk.
• Be involved in community events promoting Health and Wellbeing.
• Work flexibly in a way to better accommodate your lifestyle.

At HWQld, we strive to foster a culture where everyone is seen and heard as an individual. Welcome to a place where you're more than just a number - you're a valued member of our community!

Please share any additional support or accommodations you may need during the recruitment process to ensure you can fully showcase your abilities. This may include interpreting services, accommodations for physical requirements, or access to assistive technologies. We are committed to facilitating an inclusive and supportive recruitment experience for all applicants.

Occupational group

Marketing, PR & Communication